Thomas Peham

Why SEO as we know it is dead (and what's next). Neil Patel and I did a talk at THIS IS MARKETING in Germany in November and here's the reality check we all need: Traditional SEO is becoming obsolete. The game has fundamentally changed. Here's what we're seeing: The next evolution isn't about gaming Google's algorithm – it's about dominating what is becoming known as "Search Everywhere Optimization" (SEO 2.0). After leading digital strategies across multiple platforms, we've watched search behavior fragment across ecosystems most marketers aren't even thinking about. Consider this: YouTube isn't just a video platform; it's the second-largest search engine globally (and criminally underutilized). Gen Z's first stop for information? TikTok. Not Google. Let that sink in. AI chatbots aren't just tools; they're becoming primary search interfaces. Personally, I find myself using ChatGPT, Claude, and Perplexity more frequently than Google nowadays. From my experience scaling digital presence across platforms, here's the uncomfortable truth: if you're still focusing solely on traditional SEO, you're already behind. The real opportunity lies in understanding and optimizing for this multi-platform search behavior. Key strategic pivot points I'm implementing with clients: 🎥 Treating YouTube as a search engine, not just a content platform 🤖 Optimizing for voice search and AI-driven queries 🗣️ Building platform-specific search strategies for TikTok and Instagram The winners in this new landscape won't be the ones with the best backlink strategy. They'll be the ones who understand and adapt to where their audience is actually searching. What did I miss?

40

8 Kommentare

Do you want 300%+ SEO traffic & lead growth in 2025? If you don't, you're crazy. Here's 2 simple steps: Step #1: Publish High Quality, Bottom of Funnel Content - Truly understand your ideal customer. - Find the keywords they're searching. - Research your competition. - Create Service pages to sell. - Write blogs to attract "shoppers". - Repeat every month consistently. Step #2: Build High Quality, Relevant Backlinks - Use Featured to build backlinks w/ expertise. - Tap into Digital PR for high DR backlinks. - Build partners w/ others in your industry. - Write blog articles for other websites. - Get interviewed on high authority podcasts. - The list goes on and on and on and on. --- See a trend? It's all about QUALITY. As SEO changes in 2025, quality is king. Don't try to cheat the system with AI. You'll be one of a million doing the same. Instead, hyperfocus on these 2 steps. Quality, Quality, Quality, Quality, Quality. I bet you'll see better results in 6-12 mo's. --- Want 300%+ in 2025 from SEO? 👋 Get a personalized Loom analysis of your SEO from me & my team at TrioSEO. We'll dive in, find problems, present solutions, & explain how we'll get you that growth. Just DM me "AUDIT" to get the process started. P.S. ♻️ REPOST this if you found it insightful.

153

74 Kommentare

Imagine getting a complete 7-day Meta Ads performance audit—with actionable recommendations—in a minute. Just one prompt that answers: "Show me what happened in my ads last week—and tell me exactly what to fix." Here's how the GoMarble MCP + Claude setup works: ✅ It connects directly to your Meta/Google Ads account ✅ Pulls detailed performance breakdowns (spend, ROAS, conversion data) ✅ Compares week-over-week performance automatically ✅ Then generates recommendations ✅ The result? A comprehensive audit report in a minute instead of 3 hours In the demo, I used it to analyze our account and it returned: - Complete 7-day vs 7-day performance comparison - Campaign-by-campaign breakdown with ratings - Traffic and engagement trend analysis - Specific budget reallocation recommendations - Risk assessment with clear next steps Our team went from spending entire Monday mornings building these reports to getting deeper insights before our first coffee. Want the full setup? Comment "GoMarble Audit" below (after connecting) and I'll send across the setup instructions & prompts!

115

301 Kommentare