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In a breakthrough collaboration shaping the future of Egypt’s digital finance! Unveiled at GITEX Dubai 2025, Contact Financial Holding and e& money unite in a strategic alliance to bring next-generation financing directly into the palm of your hand through the seamless integration of Contact’s innovative financing solutions within e& Egypt’s mobile applications. From insight to impact, John Saad, Group CEO, is steering Contact’s forward-looking strategy toward a new era of digital transformation, building a fully integrated financial ecosystem that redefines financial inclusion, innovation, and accessibility across Egypt’s non-banking financial sector. By introducing Lending-as-a-Service (LaaS) and Reverse Finance, the partnership unlocks two pioneering solutions redefining how customers access instant credit and manage their financial journeys. Built on AI-driven alternative credit scoring and advanced data analytics, delivering a personalized, frictionless digital experience, empowering customers with instant approvals, flexible repayment options, and seamless access to financial services across Egypt and beyond. This is the first step in our journey with e& Egypt toward a new era that will reshape the future of finance across the region. #ContactFinancialHolding #ContactNow #eAndEgypt #eAndmoney #DigitalTransformation #AI #GITEX2025 #DigitalFinance #Fintech