BY TERRY

🥇 We’re proud to announce that our Hyaluronic Serum Concealer has been awarded as the best product in pharmacy in France in the Makeup category, with an outstanding score of 18.29/20. This recognition is especially meaningful as BY TERRY entered the French pharmacy market only six months ago — a bold yet natural move to bring our skincare-infused makeup closer to our customers. A heartfelt thank you to our teams, partners, and Upsell for their trust and support — and to all of you for believing in BY TERRY. 💫 #BYTERRY #BeautyAward #PharmaBeauty #MakeupInnovation #HyaluronicSerumConcealer #FrenchLuxury #AwardWinningProduct

✨ BY TERRY continues to grow in Australia ✨ We’re thrilled to be part of the next chapter of MECCA’s journey — a key partner for us and an exciting project that marks an important step in our global expansion. Together, we share the same vision of beauty: innovation, elegance and that unique French glow. With MECCA, the ultimate beauty destination, we can’t wait to bring our universe to even more beauty lovers across Australia. 💜 Available now at MECCA — join us in celebrating this new chapter!

We are thrilled to announce the next step in BY TERRY’s UK expansion: our presence at the new John Lewis store in Liverpool ONE 💜 It’s a true pleasure to bring our French glow to even more beauty enthusiasts, and we were especially delighted to kick things off with a masterclass showcasing all our hero products. A big thank you to everyone who joined us — we can’t wait to continue sharing the BY TERRY experience in store!

BY TERRY at House of Sephora Hong Kong 💄✨ We recently had the pleasure of introducing our latest lipstick launch — Rouge Opulent — during the House of Sephora event in Hong Kong, in partnership with LUXASIA. Over 150 beauty influencers gathered for this immersive experience, and we had the opportunity to showcase the bold elegance and innovation that define BY TERRY ✨ Stay tuned as we continue to accelerate our international presence and to showcase Rouge Opulent lipstick, the jewel in our collection. A heartfelt thank you to everyone who made this event such a success! #ByTerry #RougeOpulent #Sephora # SephoraHK #Luxasia SEPHORA

✨ Another win for BY TERRY! ✨ We’re thrilled to share that our Hyaluronic Serum Concealer has been awarded Best Face Base over 32€ at the Swedish Beauty Awards 2025. A true hybrid between makeup and skincare, this concealer has won legions of fans with its seamless blend of high-performance coverage and deeply hydrating serum. A cult favourite — now officially an award-winning one.   Thank you to everyone who continues to support and celebrate BY TERRY 💜   Dermarome, leading beauty & skincare distributor in the Nordics #ByTerry #HyaluronicSerumConcealer #SwedishBeautyAwards2025

💄 BY TERRY shines in Scandinavia! 💄   Last week, we hosted two exclusive PR events in Sweden and Norway, in collaboration with our partner Dermarome, leading beauty company in the nordics, to celebrate the launch of our latest creation: Rouge Opulent Jewel Luxury Lipstick.   A beautiful occasion to bring together local journalists and content creators for an elegant deep dive into the BY TERRY universe — discovering all 12 iconic shades, housed in our signature refillable gold case ✨   Big thanks to everyone involved in making these events so special!   #ByTerry #RougeOpulent #LuxuryMakeup

✨ Elevating the Beauty Experience at John Lewis ✨   We’re excited to announce our Multi-Makeup Site Activation at John Lewis & Partners, spanning across four fabulous locations in the UK: Westfield White City London, Southampton, Liverpool, and Edinburgh.   Join us until 21st April to discover our iconic Baume de Rose collection and most beloved formulas – from the award-winning Baume de Rose Lip Balm to the best-selling Brightening CC Palette.   A special thank you to our valued partners at John Lewis & Partners for bringing this to life! 💜   We hope to welcome you in-store soon...   #ByTerry #JohnLewis #BeautyInnovation

🌟 Rouge Opulent Dazzles in Hamburg 🌟   Together with Atout Cosmetics GmbH and Niche-Beauty.COM, we celebrated as the elegance of BY TERRY's Rouge Opulent Jewel Luxury Lipstick captivated our German beauty community during an exclusive soirée at the stylish UZWEI Bar. Guests explored our complete collection of 12 irresistible shades, each housed in our signature refillable gold-inspired case that transforms everyday luxury into a treasured keepsake.   Ready to discover for yourself? ✨ Experience BY TERRY in Germany at niche-beauty.com   #ByTerry #RougeOpulent #LuxuryMakeup

✨ Glowing moments with BY TERRY x Sephora India ✨   At a special event with SEPHORA India, beauty enthusiasts explored the power of the Brightening CC Range—our iconic CC Serum, CC Foundation, and CC Liquid Blush—expertly matched by Sephora’s beauty advisors to enhance every complexion. These skincare-infused formulas continue to set the standard for effortless radiance.   A special thank you to our partner LUXASIA for helping bring this experience to life.   Discover By Terry in India at Sephora — online and in stores.   #ByTerry #SephoraIndia #LuxuryBeauty