Adeline Masson
Paris et périphérie
2 k abonnés
+ de 500 relations
À propos
President of ddip, Best International Creative Agency of Turkey (Lux Global Excellence…
Expérience
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Conseiller au Commerce Exterieur de la France
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Formation
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Langues
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English
Capacité professionnelle complète
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Spanish
Capacité professionnelle complète
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Turkish
Capacité professionnelle générale
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German
Notions
Organisations
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Franco-Turkish Chamber of Commerce
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IWI - International Women of Istanbul
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Christian Zimmer
🌟 Cannes Lions 2025 highlights from the Croisette – what a week! From Agentic Agents and AI buzz to Cannes’ legendary beach parties, here are my personal top moments: 1. AI & Innovation Dominate This year, the shift from buzz to action was clear: AI moved beyond talk into real-world implementation across AdTech ▶️ “AI is absolutely going to dominate conversations—and rightly so. But… it’s a tool, not a replacement.” That said, we still need to stay critical: As many AI implementations in AdTech continue to optimize outdated mechanics — automating weak data signals, while leaving the human behind. Cannes showed progress, yes. But if we don’t rethink what we build on, we risk scaling the wrong things, faster. 2. A New Era for Agencies Cannes felt like a turning point—old-school Mad Men nostalgia gave way to tech-led strategy. Major players like Amazon, Google & Meta unleashed on the Riviera while independent consultancies and retail-media innovations stepped forward. 3.Sport & Celeb Energy Stagwell’s Sport Beach was buzzing with athletes-turned-brand-builders—Serena, Megan Rapinoe, Carmelo Anthony—and the event even pushed press freedom in news funding discussions. 4. Creativity Meets Culture W&V perfectly described Cannes as "more than sun, rosé, and panels"—a true barometer for industry excellence, where creativity converges with purpose. 5. Welect & Meaningful Conversations What stood out most? The real conversations. Our Welect story - on human-centered, respectful advertising—resonated strongly with brands, agencies, publishers, and platforms alike. Great to see that impact/outcomes, not just impressions/views, is finally gaining momentum. 🔚 As I drive home from the Riviera, I’m full of gratitude: brilliant meetings, old connections renewed, and new ideas sparked - Heading home happy, motivated, and energized for what comes next! #CannesLions #AI #AdTech #Innovation #Networking #CannesMagic #Creativity #Welect #MediaFreedom
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