Agritrack and VivaTech 2025 in Paris!
Intense few days at Viva Technology 2025, and to be honest—we’re leaving with more questions, sharper focus, and a lot of energy. Here’s what we’re taking back with us at Agritrack:
1. Everyone’s talking traceability—but….
From seafood to dairy and vegetables, brands want transparency. But stitching together real-time, interoperable data from farm to shelf is still a huge pain point. We find our approach refreshing —leveraging standardized GS1 / GDST tracking events, AI-driven quality insights, and on-the-ground capture—resonated. There’s real demand for tools that actually fit into operations, not just tick boxes.
2. Collaboration beats perfection
We met incredible founders, corporates and NGOs pushing for more resilient and honest food systems. The biggest lesson? Progress comes faster when we share datasets, co-create pilots, and avoid reinventing the wheel. There's space for aligned players—not just competitors.
3. Climate-tech and food-tech are finally holding hands
From regenerative ag to carbon tracking, the signal was clear: food system innovation is climate innovation.
Thank you to everyone who challenged us, questioned us, and opened up new threads of thinking. VivaTech wasn’t just a showcase - it was a pulse check ….. onward.
#Agritrack #VivaTech #AgriTech #gdst