Aakriti Bansal

Aakriti Bansal Aakriti Bansal is an influencer

Chief Torchbearer, Torchlight | Author, Gita on the Go | Building Sevam Foundation | Ex-Noise, Ex-L’Oréal | IMT Ghaziabad

Gurgaon, Haryana, India
69K followers 500+ connections

About

Hey there! I am Aakriti and I am an entrepreneur.

Throughout my life, I have worked for this moment where I run my own firm called Torchlight that helps brands grow and scale through marketing and business consulting.

But unlike consultants who simply advise, I function as a true partner, taking ownership of both strategy and execution to deliver measurable results.

As far as my content creation journey is concerned, I started writing on LinkedIn about 3 years back. Since then, I have networked with multiple creators and have started a podcast called Backstage where we discuss everything marketing.

I also run an NGO called Sevam Foundation where we work towards equal resource distribution through initiatives like cloth, book, and food donation drives.

Don't stay under the impression that I do this for others. I do this for myself, it gives me immense satisfaction and happiness. Now that is selfish, but less so than doing something that does not involve serving others.

To reach out to me, you can write to me at aakritibansalofficial@gmail.com

Articles by Aakriti

  • Why I Almost Quit Writing My Book?

    When I started writing this book, I did not believe that I could create something so incredible. But now that is out, I…

    8 Comments
  • Here is my transformation journey!

    My school friends often ask me, “Aakriti, how did this turnaround happen? You were such an average and lost kid back…

    10 Comments
  • The decision that changed everything!

    I remember the exact moment it hit me. I had been invited to the National Creator’s Award and I couldn't get a leave…

    8 Comments
  • The ₹1000 Lesson I’ll Never Forget

    The first time I ever travelled alone was also the first time I got conned. I had just reached Bangalore Railway…

    8 Comments
  • The Real Reason You’re Tired (No, it’s not work)

    I recently saw this poster in a company office near our office. I know, I know, peeking is not allowed.

    27 Comments
  • Despite Losses, How Did Sugar Become a 4000 Cr Brand in Valuation?

    While most beauty companies are moving digital-first, there is one outlier that not only began with offline expansion…

    10 Comments
  • Four Incidents That Changed My Life!

    Everyone has those key moments in their lives which change them for the better. These incidents have had a profound…

    25 Comments
  • How to build your personal brand on LinkedIn?

    I started writing on LinkedIn with a very simple thought, to improve my writing skills. Little did I know that it would…

    21 Comments
  • 4 of my ventures that failed, and what I learned!

    I was raised in a business family. I grew up watching my parents, who both own their own businesses, live the life of…

    37 Comments
  • 1 Year, 18 Cities, and 27 Trips: what each city made me learn in 2022!

    'Travel is an investment in yourself!' We see so many people who give up their jobs to travel. And we often think, how…

    33 Comments

Activity

Experience

  • Torchlight Graphic

    Founder

    Torchlight

    - Present 1 year 7 months

    Delhi, India

  • Auric Lifestyle Graphic

    Director, Marketing

    Auric Lifestyle

    - Present 1 year

    Delhi, India

  • Noise Graphic

    Manager- Marketing & Brand Partnerships

    Noise

    - 1 year 6 months

    Gurugram, Haryana, India

  • L'Oréal Graphic

    Management Trainee

    L'Oréal

    - 6 months

    Mumbai, Maharashtra, India

  • NIVEA INDIA Graphic

    Short Term Project

    NIVEA INDIA

    - 2 months

    India

  • Godrej Consumer Products Limited Graphic

    Summer Intern

    Godrej Consumer Products Limited

    - 2 months

    Mumbai, Maharashtra, India

  • Sesa Care Private Limited Graphic

    Short Term Project

    Sesa Care Private Limited

    - 2 months

    India

    1. Worked on back-end integration of the new D2C website
    2. Mapped the consumer journey to strategize the flow of web pages and create the wireframe
    3. Developed an automated review and customer service process to increase customer engagement
    4. Worked with the content and design team to increase CTR on the website
    5. Conducted competitor benchmarking

  • Noise

    Noise

    1 year 9 months

    • Noise Graphic

      Senior Associate - Brand Communication

      Noise

      - 5 months

      Gurgaon, India

      1. Strategized partnerships with multiple brands like CRED, SBI and GPAY for increased brand awareness and collaborative business development
      2. Strategized and executed celebrity endorsements for Rohit Sharma and Nora Fatehi
      3. Worked with category managers and digital marketing team to increase CTR and CR on marketplaces and website
      4. Managed and initiated multiple influencer marketing campaigns across social media platforms
      5. Maximized public relations through feature stories…

      1. Strategized partnerships with multiple brands like CRED, SBI and GPAY for increased brand awareness and collaborative business development
      2. Strategized and executed celebrity endorsements for Rohit Sharma and Nora Fatehi
      3. Worked with category managers and digital marketing team to increase CTR and CR on marketplaces and website
      4. Managed and initiated multiple influencer marketing campaigns across social media platforms
      5. Maximized public relations through feature stories, publications and interviews in reputed media platforms like Facebook, NDTV, ET Brand Equity and YourStory
      6. Built a community of YouTubers and tech websites for frequent product reviews and features
      7. Established the individual affiliate program through Shopify for improved performance marketing
      8. Organized offline brand outreach events in Airtel Delhi Marathon, 2019 and Mood Indigo (IIT Bombay Fest), 2018

    • Gonoise.com Graphic

      Associate - Brand Communication

      Gonoise.com

      - 1 year 5 months

      Gurgaon, India

  • Urban Company Graphic

    Human Resources Intern

    Urban Company

    - 2 months

  • Unicon HR & Softech Pvt Ltd Graphic

    Human Resources Trainee

    Unicon HR & Softech Pvt Ltd

    - 3 months

    Gurgaon, India

Education

  • Institute of Management Technology, Ghaziabad Graphic

    Institute of Management Technology, Ghaziabad

    Master of Business Administration - MBA Marketing and Strategy

    -

  • The NorthCap University Graphic

    The NorthCap University

    Bachelor of Science Economics

    -

  • Salwan Public School, Gurgaon

    High School PCM 90%

    -

    Activities and Societies: Bagged the 1st prize for an exhibition “Young Strokes”, a competition organized for young artists at Gold Souk Mall, Gurgaon. Active member of the Salwan Public School’s Editorial Team for continuous 4 years. Assisted in publication of magazines, proficient in event management and hosting shows, participated in many plays and competitions in school.

Licenses & Certifications

Volunteer Experience

  • Sevam Foundation Graphic

    Founder

    Sevam Foundation

    - Present 5 years 1 month

    Social Services

    Building a future where everyone, irrespective of their social status, class or caste, enjoy equal opportunity and dignity.

    Activities undertaken till now:
    1. Cloth donation drives in some areas of Gurgaon
    2. Collected Covid Relief funds through 30 minutes mentoring and career counselling sessions
    3. Made donations through proceeds from digital artwork

  • CRY - Child Rights and You Graphic

    Volunteer

    CRY - Child Rights and You

    - 1 year 1 month

    Education

    I work for this organisation i.e. CRY to help the unprivileged children develop a fair chance to make a mark in the society. I help them with all the education facilities that they should have got. I teach them various subjects like Manners, English, Maths and Painting. It is such an inspiring job to do as these children are so energetic and so keen to learn despite all the odds.

Skills

Honors & Awards

  • D2C Top 10 B-School Champions 2022

    Dare2Compete

  • National Semi Finalist- Mondelez Maestros

    Mondelez India

  • National Winner- L’Oréal Brandstorm 2021

    L’Oréal

  • National Semi Finalist- Myntra Stylebiz

    Myntra

  • Campus Winner- Mahindra Rise

    Mahindra

  • National Semi Finalist- Vodafone VOIS

    VOIS

  • Special Invitee- Godrej LOUD

    Godrej

  • Extraordinary Volunteer at CRY

    Child Right and You (CRY)

  • 3rd prize for article writing competition by SASHAKT NEEV, GURGAON POLICE.

    Gurgaon Police

  • 1st in District level Road Safety Quiz, organised by Gurgaon Traffic Police

    Indian Traffic Police

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