Manish Thakur

💬 The Success Formula for Any Sports League in India For any league to truly thrive — especially in India — every stakeholder must benefit. At the core are the athletes — their growth, visibility, and earnings define the league’s credibility. Right after come the franchise owners, whose continued participation depends on a model that balances passion with profitability. A successful league ensures the franchise burn is minimal, while creating long-term value through central revenue pools, sponsorships, and media rights. Adding another crucial layer — celebrity involvement as Sweat Partners. When celebrities invest their time, equity, and influence, it brings in new audiences, attracts brands, and drives engagement far beyond the sport’s traditional followers. Their association adds both visibility and commercial momentum. Ultimately, a league isn’t just an event — it’s an ecosystem. One that thrives only when athletes, franchises, sponsors, and partners all grow together. At Pavna Sports & Entertainment, we’re committed to building such sustainable sports ecosystems that balance commercial success with the growth of Indian sport. What, according to you, makes a league truly sustainable in India? 👇 #SportsBusiness #SportsLeagues #FranchiseModel #AthleteFirst #CelebrityPartners #SportsEcosystem #IndiaSports #SportsInnovation #PavnaSports Image for representation purpose only. Source: SportsPages.in

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When I started my career in 2011, the landscape of Indian sport looked very different. IPL was still new, the I-League was the mainstay of football, and opportunities in sports management were limited. Digital platforms were just beginning to emerge, and “sports marketing” was not yet seen as a serious career path. Fast forward to today and the change has been remarkable. We now have thriving leagues in kabaddi, table tennis, football, and even chess. Digital engagement has become as important as on-field performance, and content is often the bridge that connects fans to the action. For professionals entering the industry now, the opportunities are far wider than when I began. But with that comes a responsibility: to adapt quickly, to find your niche early, and to build depth in your skills. The industry is evolving faster than ever, and those who succeed will be the ones who combine passion for sport with the ability to learn, unlearn, and relearn. Fifteen years in, one thing is clear. Indian sport is no longer defined by one league or one game. It is a growing ecosystem, and it needs people who are ready to grow with it. #SportsManagement #IndianSports #SportsMarketing #CareerInSports

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🚨 Big Move in Sports Business: Virat Kohli Ends ₹110 Cr PUMA Group Deal to Join Agilitas Sports 🚨 Following an influential eight-year collaboration with Puma, Virat Kohli has decided to take a different route by investing in Agilitas Sports, a domestic athleisure company established by former Puma India MD Abhishek Ganguly.​ According to reports, Kohli turned down a ₹300 crore extension with Puma to concentrate on growing his own company, One8, into a well-known lifestyle brand worldwide. With ₹100 crore in backing from Nexus Venture Partners, Agilitas is establishing itself as India's response to the world's largest sportswear companies.​ 💸 This change in approach underscores Kohli's goal to gain greater authority over his brand and help establish India as a major force in the global sportswear industry. 🌏 #sports #sportswear #brand #puma #viratkohli #agilitas #shiftinculture #sportsbusiness

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