Notion

“If you just ask, they’ll tell you exactly what they need.” For 10 years, empowering customers was the value Max Ferguson always returned to while building Lumin. Everything else? Noise. Max Ferguson, Founder & CEO of Lumin, joins Alex Dam, Notion’s APAC Startups Lead, to unpack how a universal “boring” format became a powerful workflow unlock. Max turned painful PDF back-and-forth into real-time collaboration, and that won Lumin early distribution through deep ecosystem integrations. In this latest chapter, they’re shaping an AI strategy focused on empowerment and trust. Sometimes the simplest workflows compound the fastest. 𝗧𝗵𝗿𝗲𝗲 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝗠𝗮𝘅: 𝗕𝘂𝗶𝗹𝗱 𝘄𝗵𝗲𝗿𝗲 𝗺𝗼𝗺𝗲𝗻𝘁𝘂𝗺 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗲𝘅𝗶𝘀𝘁𝘀 → Meet customers in their workflow and make it faster, simpler, better. 𝗙𝗿𝗶𝗰𝘁𝗶𝗼𝗻 𝗸𝗶𝗹𝗹𝘀 𝗴𝗿𝗼𝘄𝘁𝗵 → Make the first experience effortless so adoption becomes distribution. 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁 𝘆𝗼𝘂𝗿 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 → Capture the why so teams move forward instead of re-debating.

New: Ask Notion AI for a form. It’ll make one for you! It’ll also add one automatically when a task seems like it needs it.

Less is more, sometimes. You can hide the context panel now in Calendar! More breathing room. Fewer distractions in your week.

We redesigned cards in board and gallery view 🃏 “They’re CUTER and SMALLER and NICER…and generally more customizable.” – Elliya, product ops

Most founders start with a master plan. But the best ones? They follow momentum. This week, we're breaking down how clarity, focus, and intentional experimentation beat perfect plans every time. 🎨 tldraw's Steve Ruiz didn't start with a killer idea—he arrived there through public experiments, user feedback, and following what pulled hardest. His advice? Build in public, solve "commodity" problems deeply, and lean into momentum over rigid roadmaps. ⚡Airtree's Elicia McDonald, Qwilr's Mark Tanner, and me&u's Kim Teo shared how their teams move faster across time zones with lean headcount. The secret? Centralize knowledge, write for clarity, and use AI to automate busy work, not more noise. Three takeaways 💡 → Follow momentum, not master plans — try widely, abandon quickly, and double down on what's working. User pull beats perfect strategy. → Speed comes from clarity, not headcount — document everything, centralize knowledge, and write memos that replace meetings. One source of truth eliminates friction. → Build for momentum — whether it's a startup, a product, or an event series—design systems that help teams move from idea to execution without grinding to a halt. The stack is built. Follow momentum.

Claude Opus 4.5 just landed in Notion! The latest and greatest, already in your toolbelt 🔨

What if the secret to building a billion-dollar company isn't chasing every signal, but knowing which ones to ignore? This week, we're sitting down with two founders who cracked the code on customer clarity: Jesse Zhang, who scaled Decagon to $1.5B in just one year out of stealth, and Frank Lee (in conversation with Notion's Eric Liu), who built Inari through acquisition by Amplitude. Both share the same truth: less noise, more signal. Clean insights over volume. Execution over distraction. Three takeaways 💡 → Quality earns trust — fewer, cleaner insights beat noisy volume → Distribution drives momentum — consistent content fuels traction → Markets matter early — pick spaces with real budgets Plus: Get Decagon's Customer Feedback Template to capture signals and align teams. Watch + get the template 👇

Notion 3.1 is here. Your Agent got smarter. Meetings have a new home. Pages load faster. Here's what's new: 𝗦𝗺𝗮𝗿𝘁𝗲𝗿 𝗔𝗴𝗲𝗻𝘁 Your Agent can now read comments, version history, and analyze CSVs — no copy-paste needed, just more context. 𝗠𝗲𝗲𝘁𝗶𝗻𝗴𝘀 𝘁𝗮𝗯 Every note, transcript, and summary in one place. Syncs with your calendar so you can prep, join calls, and use AI Meeting Notes to catch every detail. Meeting summaries now link each takeaway to the exact moment in the transcript — click to jump straight to the source. 𝗖𝗮𝗹𝗲𝗻𝗱𝗮𝗿 𝘀𝗲𝗮𝗿𝗰𝗵  Notion Agent can now search your Google and Notion Calendars. Your Agent can help you prep for meetings, find past notes, or review what's ahead. 𝗗𝗲𝗲𝗽𝗲𝗿 𝗦𝗹𝗮𝗰𝗸 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 Our Slack connector now supports private channels and DMs. Your Agent can search them for context — always within your permissions. 𝗠𝗮𝗽 𝘃𝗶𝗲𝘄 + 𝗽𝗹𝗮𝗰𝗲 𝗽𝗿𝗼𝗽𝗲𝗿𝘁𝘆 Track offices, events, or anything with an address. You can even ask your Agent to add locations for you. 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗯𝗼𝗼𝘀𝘁  Pages load 15% faster on desktop and mobile with smoother navigation throughout. 𝗣𝗹𝘂𝘀: IP address restrictions, conditional database coloring with formulas, filter databases by sub-items, Figma integration, API template creation, emoji reaction notifications, text editing in Notion Calendar, and seasonal Agent accessories 👀 That's Notion 3.1. Smarter Agents. Better meetings. Faster everything 🫡