Sales Manager

Sales Manager

London

Up to £65,000 + £12k OTE

Global Asian Food Brand

The Advocate Group is proud to be exclusively partnering with a leading Asian food giant that has rapidly established itself in the UK market. Already widely available across wholesale channels, they are now entering a major phase of expansion - targeting listings within the Top 4 UK grocers and accelerating growth across retail, foodservice, and B2B.

This is a rare opportunity to join a high-growth, internationally backed food manufacturer bringing authentic products to the UK and European markets. With huge investment, category momentum, and a clear plan to break into mainstream retail, this is the ideal role for a driven Sales Manager ready to shape the UK growth strategy.

The Role

As Sales Manager, you will take ownership of UK commercial growth while building and leading a small but expanding sales team. You will balance strategic planning with hands-on execution, working closely with the Head of UK and global stakeholders across Korea and Europe.

This is a chance to leave a genuine footprint in a business that is scaling fast, with the expectation of securing their first mainstream retail listing within the next 12 months.

Key Responsibilities:

• Lead the UK sales function with line management responsibilities (team set to grow).
• Develop annual sales and growth strategies across the Grocery channel.
• Build, manage, and expand relationships with buyers - particularly across Tesco, Sainsbury’s, Morrisons, Asda & Waitrose.
• Support entry into mainstream UK grocery while building on strong wholesale traction.
• Strengthen cross-border collaboration with HQ (Korea) and European teams.
• Oversee sales operations and administration (PO, PI, CI, shipping documentation).
• Manage multiple projects simultaneously in a fast-paced, entrepreneurial environment.
• Travel nationally and internationally as needed; occasional weekend events.

About You

We are looking for someone ambitious, culturally aware, and commercially sharp someone who thrives in a growing business with big goals.

You will bring:

• Experience in Asian food
• Managerial experience
• Strong relationships with UK grocery buyers - ideally Top 4.
• Proven ability to build strategies, hit KPIs, and deliver sustained sales growth.
• Experience managing and developing a small team.
• Understanding of EU/UK food regulations and export processes.
• Strong commercial acumen with the ability to analyse data and convert insights.
• Advanced Excel and PowerPoint skills.
• A collaborative, adaptable working style across international teams.

If you’re excited by the opportunity to help take a high-growth, market-leading Asian food brand into UK mainstream retail, we’d love to speak with you.

Send your CV to ellis.mullaney@advocate-group.co.uk