Vitamin Well

Swedish table tennis sensation Truls Möregårdh 🏓   The first European ever to win one of the most prestigious singles tournaments there is. Thank you for dropping by the office to celebrate with NOCCO!  

Barebells Milkshake Caffè Caramello is here   The Barebells Milkshake range is expanding with a new flavor: Caffè Caramello. With sweet caramel, creamy coffee flavor, and Barebells’ smooth signature texture, it’s made to turn any moment into a treat.   Caffè Caramello comes with 24 grams of protein and no added sugar.   Say ’ciao’ to our new favorite shake!

Vitamin Well Sweden was once again proud main sponsor of the Midnight Run (Midnattsloppet) 2025 in Stockholm this weekend.   With branded zones, music, our own Vitamin Well Runners ambassadors on the course, and refreshing drinks at the finish line, we helped create a fun and memorable night for thousands of runners.   The Midnight Run is one of the Nordic region’s most iconic nighttime running events, attracting around 35,000 runners and over 250,000 spectators in Stockholm. The 10 km race through Södermalm is known for its festival-like atmosphere, featuring live music, cheering crowds, and illuminated city streets. Vitamin Well is also supporting the upcoming Midnight runs in Göteborg, Malmö and Helsinki. 

The season starts now – NOCCO launches The Berries in Sweden, Finland and Iceland In NOCCO Focus The Berries, the flavor of sweet red berries is combined with a refreshing crispness – delivering full focus with 180 mg of caffeine, zero sugar, green tea extract, and a selection of vitamins (B6, B12, niacin, biotin, folic acid). The Berries is a new addition to the NOCCO Focus range, alongside popular flavors like Stellar Blend, Ramonade and Grand Sour.

2,500-kilometre charity run concluded Vitamin Well’s ambassador Sergio Turull has successfully completed a 2,500-kilometre run across 50 Spanish provinces in 50 consecutive days. The campaign raised €150,000 to support the fight against childhood cancer and the renovation of the paediatric oncology unit at the Virgen de las Nieves University Hospital in Granada. Over 45,000 local running enthusiasts joined Sergio along the way, celebrating the end of each stretch with our cold Vitamin Well thirst-quenchers. Check out our Spanish Vitamin Well accounts on Instagram and TikTok for more content from each stretch.

Barebells Original Bar Key Lime Pie launches in Sweden, Finland, and Denmark Barebells has taken one of the world’s most iconic desserts and turned it into a protein bar: Key Lime Pie. After its debut in the US last year, where it became an instant hit, the fan favorite is now coming to more markets. The Key Lime Pie bar features pie-flavored dough, a creamy lime filling that’s perfectly sour and sweet, and a white chocolate coating topped with crisps. With 20 grams of protein and no added sugar, it’s just like every Barebells bar: as delicious as it is convenient.

Our functional drinks and protein-enriched snacks are now available on even more UK shelves Two of our best-selling Vitamin Well flavours, Recover and Hydrate, are now available in MFG (Motor Fuel Group) – the UK’s largest forecourt operator with around 800 stores nationwide. Meanwhile, Barebells continues its UK momentum: both our protein bars and milkshakes are now listed in all Parfetts / Go Local depots! #fmcg #barebells #vitaminwell John Thorpe Aime Parsons Sam Rowntree Fiona Mills-Doig

We're in the middle of an exciting summer of growth at Vitamin Well Group. Across several markets, we're expanding our teams and welcoming new talent. Explore some of our open roles below! Denmark – Marketing Activation Manager (Vitamin Well), Commercial Controller, and Community Manager Sweden/HQ – Data & Launch Coordinator, as well as roles in Field Sales, Paid Social Media, Commercial Operations, and Regulatory Affairs The Netherlands – Social Media & Content Lead Switzerland – Marketing Activation Manager (NOCCO) France – Supply Chain Sales Administrator United States – Marketing Activation Manager (Barebells)

The Vitamin Well Hydration Tour This summer, the Vitamin Well Hydration Tour is bringing chilled Vitamin Well, community workouts, runs, and creator-led moments to cities across Germany, Austria, and Switzerland. The tour has already stopped by Berlin, Leipzig, and Nürnberg, but there’s still plenty ahead. Feel free to join in one of the upcoming stops: Wien: 13–15 July München: 19–20 July Basel: 24–25 July Lausanne: 28–29 July Zürich: 1–3 August Heidelberg: 7–8 August Frankfurt am Main: 11–12 August Köln: 16–17 August Hamburg: 22–24 August

Vitamin Well now listed at Booker UK Vitamin Well Hydrate and Recover are now available through Booker Group. With over 1,500 independent retailers under Budgens and Londis, as well as 4,000 Premier stores, Booker provides a strong national distribution platform. Several national accounts also purchase via Booker, creating further opportunities for availability across the UK.