James Benjamin Breeze

The story of my son Ben's (currently 8 years) enthusiasm and compassion for helping others and how we support him as a young entrepreneur.

Why do UX researchers commonly test systems that deal with home entertainment, travel etc in interview sessions, in focus groups with people who’ve never met each other, using surveys, or in one-on-one usability tests? Shouldn't these be done with actual families so that the decision making can be observed?

Read about our cutting edge eye tracking methodology for researching unconscious behaviours of people working in high speed and high stress environments.

Chronicles the wide applications and uses of eye tracking research.
Presents a range of new and innovative studies using eye tracking research and research methods.
Showcases innovative ways of applying eye tracking technologies to interesting research problems.
Book Chapter - "Private and Public - Eye Movement and Eye Tracking in Marketing"

One of the major features of e-Commerce sites is ‘Compare’. Gone are the days of asking a sales person to explain the differences between products. The Internet gives customers the ability to compare products with many sites providing side-by-side comparisons. In the past, this has often been via an awkward add-on which involved searching high and low for the ‘Compare’ button—something that simply didn’t meet shoppers’ expectations. Sites are now increasingly providing a better comparison… Show more

One of the major features of e-Commerce sites is ‘Compare’. Gone are the days of asking a sales person to explain the differences between products. The Internet gives customers the ability to compare products with many sites providing side-by-side comparisons. In the past, this has often been via an awkward add-on which involved searching high and low for the ‘Compare’ button—something that simply didn’t meet shoppers’ expectations. Sites are now increasingly providing a better comparison experience. Show less

Eye tracking has recently been debated on many fronts, with a particular focus on the ways people misuse it, and how some use eye tracking only as a way to "wow" clients. In our experience, however, it's invaluable in bringing to light key findings that are otherwise unattainable through other user testing methods. Eye tracking offers UX people the ability to:
- Leave a participant alone during a test to focus on the task at hand, and therefore
- Capture real physiological data about… Show more

Eye tracking has recently been debated on many fronts, with a particular focus on the ways people misuse it, and how some use eye tracking only as a way to "wow" clients. In our experience, however, it's invaluable in bringing to light key findings that are otherwise unattainable through other user testing methods. Eye tracking offers UX people the ability to:
- Leave a participant alone during a test to focus on the task at hand, and therefore
- Capture real physiological data about their conscious and unconscious experiences.

This data is unique to eye tracking.
Show less