Mattel EMEA

Suit up for a knockout story! Vin Diesel will write, produce, and star in the Rock 'Em Sock 'Em Robots Live-Action film from Mattel Studios, inspired by Mattel’s iconic tabletop boxing game. The film will bring the legendary Red Rocker and Blue Bomber to life in an all-new live-action adventure.   “Vin is a powerhouse storyteller with an unmatched understanding of action, heart, and world-building. His creative vision for Rock ‘Em Sock ‘Em Robots is bold, human, and deeply cinematic—exactly the kind of storytelling we love at Mattel Studios.” —Robbie Brenner, President of Mattel Studios and Chief Content Officer

Ahead of the International Day of People with Disabilities, we’re proud to introduce UNO Braille, a major step forward in making play accessible for everyone! 🃏   Hosted at the ONCE Museum in Madrid, Spanish Paralympic gold medalist Susana Rodíiguez Gacio was our ambassador for the launch event. Attendees tried UNO Braille for themselves, discovering how it lets people with visual impairments easily join in on the fun!   Through innovations in classic games like this, we aim to inspire play that removes barriers and builds a more inclusive future for all. 🌍 Céline RICAUD SOTO Albert Vallejo Sohaila Sabbagh David Pané Villanueva

With less than a month until Christmas, the final countdown has begun! 🗓️   If you’re still on the hunt for the perfect gifts, you won’t have to look far — Mattel toys are shining bright on this year’s festive must-have lists, including Amazon’s Toys We Love and the TOY RETAILERS ASSOCIATION DreamToys UK list.   As we wrap up our 80th anniversary, we head into this final stretch with great gratitude and excitement for the most wonderful time of the year.   Wishing everyone a truly magical run-up to the holidays! 🎄✨

The King is honouring Mattel’s 80th anniversary! 👑 BURGER KING® FRANCE, that is! This holiday season we’ve joined forces with the food chain to celebrate our milestone year with a France-exclusive activation. For a limited time only, everyone can enjoy special Mattel-themed collector cups and discover 14 brand-new Pictionary and UNO sets across 500+ restaurants, bringing our brands to life in a fun and accessible way! Ruth Henriquez, Caroline Daget, Arthur Schaeffer, Audrey FRÉMINET, Mara Verzé, Lucy Griffin, Max Pilcher, Lucas Fourniols, Hélène Dablin Xavier Escartin, Valentin Nottebaert, Louna LAMBERT, Gaëlle CHARRUAULT, Elsa Faigenbaum,

We’re celebrating 80 years of Christmas cheer! 🎄✨   We partnered with Save the Children UK and The Entertainer to light up London with our Mattelves' Workshop, marking our anniversary with a festive experience featuring the very best of Mattel's brands!   With play zones for Barbie, Hot Wheels, and Pingu, the Workshop was bursting with holiday magic, all centered around our Ruby Red 80th Anniversary Collection, reimagining our iconic brands in signature ruby red.   Every sale made allows us to support Save the Children UK, ensuring little ones and their families enjoy this holiday season! Michael Hick Kelly Philp Mara Verzé Amarilis Whitty Robin Bury Steph Lowe

We’re thrilled to share that we’ve been acknowledged at this year’s Play for Change Awards by TIE: Toy Industries of Europe!   We were honored with two prizes in the following categories:   🏆 Sustainability - Matchbox Moving Parts 🏆 Diversity & Inclusion - Blind Barbie Fashionista Doll   A big thank you to the juries for this recognition and to Albert Vallejo and Sanjay Luthra for proudly representing Mattel at the ceremony!   These awards inspire us to continue creating products that bring people together and help build a better tomorrow.

It’s game night in Germany! 🎲 Berlin hosted the country's first-ever UNO Social Club, an exclusive experience where 50 VIP guests came together to celebrate connection and fun through the universal language of play. Following its success in the United States, UNO Social Club officially arrives in Europe, with its next stop in London later this week!

An EMEA champion, now a global Legend! 🌍🔥   This weekend Poland’s incredible 1990 Fiat 126B, custom built by Paweł Czarnecki, sped past the United States and LATAM finalists to become the Global Champion of the Hot Wheels Legends Tour!   This unique build captivated judges and will now be immortalized as a 1:64 Hot Wheels die-cast, becoming available to fans across the world and joining the renowned Hot Wheels Garage of Legends™. With over 16 countries competing and millions of fans, designers, and experts in attendance worldwide, we’re thrilled to celebrate Paul and his custom Fiat for representing our region with incredible talent and drive!

As schools across the country mark Anti-Bullying Week, Mattel and Monster High are proud to continue our partnership with the Anti-Bullying Alliance. Together, we help children across the UK embrace their individuality and create safer spaces for young people.    We’ve also joined forces with The Very Group to spread that message. With every Monster High doll purchased through their website this week, shoppers will receive an exclusive Monster High branded friendship bracelet: a symbol of connection and standing up for others!   Through collaborations like these, Monster High continues to champion acceptance, inclusion, and self-expression for children everywhere. 💜

With the holidays right around the corner, we’re thrilled to share that two of our most sought after toys have made this year’s DreamToys List!🎄 This definitive guide for the top 15 toys, curated by the TOY RETAILERS ASSOCIATION, predicts what toys will dominate Christmas wish lists in the UK – and our Hot Wheels Racing F1 Grand Prix Circuit and Wicked: For Good Singing Dolls took centre stage! A huge thank you and well-done to our teams for their dedication in bringing joy and meaningful experiences to children and families during this special time of year. ✨