Cassion "Cas" Paton
Manchester, England, United Kingdom
33K followers
500+ connections
About
Cas is a driven business professional and founder of OnBuy.com, one of the world's…
Articles by Cassion "Cas"
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Cas Paton Comments on the Great Flexible Working Debate
Cas Paton Comments on the Great Flexible Working Debate
I'm reading a lot of posts about work-life balance and how staff are treated in start-ups, and can’t help but wade into…
14 Comments -
OnBuy Sponsors Popular Dorset Festival To Help The Fight Against Children's Cancer
OnBuy Sponsors Popular Dorset Festival To Help The Fight Against Children's Cancer
OnBuy Sponsors Popular Dorset Festival, Teddy Rocks, To Help Fight Children's Cancer The UK's fastest-growing online…
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OnBuy Becomes Number 1 UK Marketplace & Sets Sights On 100 Countries
OnBuy Becomes Number 1 UK Marketplace & Sets Sights On 100 Countries
Online marketplace, OnBuy, is officially the largest UK-owned marketplace and has ambitions to achieve £400m in annual…
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OnBuy UK Marketplace Sold for £six-figure-sum
OnBuy UK Marketplace Sold for £six-figure-sum
OnBuy is now, finally, solely owned by my group. http://www.
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Ever wondered why a child can game for hours but can't do homework for 10 minutes? The reason has nothing to do with laziness. This short video by…
Ever wondered why a child can game for hours but can't do homework for 10 minutes? The reason has nothing to do with laziness. This short video by…
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OnBuy’s Biggest Leap Yet 🚀 As we head into our biggest week of the year, I want to celebrate a transformational milestone: ✅ 20 new European…
OnBuy’s Biggest Leap Yet 🚀 As we head into our biggest week of the year, I want to celebrate a transformational milestone: ✅ 20 new European…
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Everyone loves being VIP - But you cannot all be VIP 🏆 You have to be in it to win it.
Everyone loves being VIP - But you cannot all be VIP 🏆 You have to be in it to win it.
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Today, plant new seeds 🌱 If you're not planting you're slowly dwindling #cycles
Today, plant new seeds 🌱 If you're not planting you're slowly dwindling #cycles
Posted by Cassion "Cas" Paton
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OnBuy is going global - I’m hiring a Legal Counsel to help us scale, fast. Work alongside me on high‑impact decisions as we expand worldwide and…
OnBuy is going global - I’m hiring a Legal Counsel to help us scale, fast. Work alongside me on high‑impact decisions as we expand worldwide and…
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Biggest sales day of the year today 🚀 #ecommerce Surpassing YoY targets and adding on European growth. Keep smashing it team OnBuy #disruption
Biggest sales day of the year today 🚀 #ecommerce Surpassing YoY targets and adding on European growth. Keep smashing it team OnBuy #disruption
Posted by Cassion "Cas" Paton
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Do you know what I'm loving right now? The marketplace and consumer disruptors throwing me all the way back to c.2015 coming back out to play…
Do you know what I'm loving right now? The marketplace and consumer disruptors throwing me all the way back to c.2015 coming back out to play…
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Chris Avery
Your "award-winning" PPC agency is rubbish at maths. Here's why: Average eCommerce brand: • Product cost: £25 • Margin: 42% • Profit per unit: £10.50 • Customer service cost: £2/order • Warehousing: £1.50/unit • Returns rate: 12% Your agency's "smashing" results: 5x ROAS on £5,000 spend The maths they show you: Spend £5,000 Make £25,000 "Look how brilliant we are!" The real maths: Revenue: £25,000 Units sold: 1,000 Gross profit: £10,500 Minus ad spend: £5,000 Minus customer service: £2,000 Minus warehousing: £1,500 Minus returns cost: £3,000 Minus agency fee: £1,500 Real profit: -£2,500 You're literally paying for the privilege of losing money. But your ROAS looks fantastic! We've reviewed 20+ accounts this year. 70% had this exact problem. Your agency won't tell you this because they don't understand unit economics. Or worse - they do, and they're hoping you don't. Time for a proper audit? ecommerce #ppcmarketing #digitalmarketing
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Jake Martin
Phrase negate your brand name in your Auto campaigns. I see Autos with great performance in audits all of the time. But many of them were spending on branded keywords, which inflated the performance. I realise that this is PPC 101, but you would be surprised by how many are not even doing the basics.
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Zainab Zahra
My eBay Listing Checklist That Helped Me Double Sales in 30 Days 1. Build the perfect title ⇒ Use brand + model + top feature ⇒ Keep it under 80 characters 2. Upload high-quality photos ⇒ Use clear, watermark-free images ⇒ Display product from multiple angles 3. Write a concise description ⇒ Use bullet points for key details ⇒ Add shipping, payment and return policy clearly 4. Set smart pricing ⇒ Research the lowest 5 listings ⇒ Stay fair to both you and the buyer 5. Be transparent with policies ⇒ State shipping, return, and warranty upfront ⇒ Build buyer trust with clarity 6. Optimize for search ⇒ Include keywords organically in the title and description ⇒ Avoid keyword stuffing 7. Add a short FAQ section ⇒ Address common buyer questions ⇒ Reduce back-and-forth messages 💡 Small changes in your listing can create big results. Keep learning, keep testing, and watch your sales grow! P.S. Have you listed something new this week?
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Robin Tesselaar
How to Stop Wasting Google Ad Spend for Shopify Ecommerce Brands I'll show you how to optimize your Google ad spend in under 3 minutes by removing low-quality traffic and excluding irrelevant placements within your Google Ads account. Perfect for Shopify eCommerce brands looking to boost ROAS quickly and maximize every dollar.
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Muhammad Usman
Your first month with automated bidding can make or break your Google Ads results. Not because of the budget you set but because of how you let Google spend it. Most advertisers fail not because automation doesn’t work, but because they trust it too quickly. When you first switch to Smart Bidding, it’s tempting to: 🗴 Expect instant performance jumps 🗴 Ignore the learning phase 🗴 Mix too many goals in one campaign 🗴 Set unrealistic CPA or ROAS targets But the smartest marketers know the first weeks aren’t about control They're about calibration. Here’s what successful advertisers actually do instead: 🗸 Start with clean conversion tracking 🗸 Let the algorithm gather 2–4 weeks of data 🗸 Set realistic, data-based targets 🗸 Review search terms, placements, and pacing 🗸 Test one strategy at a time (Max Conversions, tROAS, etc.) Your goal with automation isn’t to prove Google right it’s to teach you what “good performance” looks like for you. Train the system → then trust it. That’s how you scale profitably, not blindly. What’s your go-to bidding strategy and why? #GoogleAds #SmartBidding #PPCStrategy #DigitalMarketing #AdOptimization #PerformanceMarketing
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