Our CEO Patrick Nelli captures this perfectly. Members on Aligned Marketplace are engaging with primary care—instead of avoiding it due to cost or access barriers—and employers are quickly starting to understand why Direct Primary Care is so essential to the health outcomes of their employees. The patient-clinician relationship emphasized with DPC is fundamentally changing the primary care experience!
I recently came across a great story from Paul Thomas, M.D. at Plum Health DPC, and it’s a perfect example of what makes Direct Primary Care different. In his post linked in the comments, “A Tale of Two Lesions,” Paul compares how two similar skin concerns were handled — one in a DPC model and one in the traditional healthcare system. The real insight is how different the care felt and the resulting value. The member wasn’t rushed through a 15-minute slot. The physician wasn’t juggling 25 visits a day. They had space for conversation, context, and doing what’s right for the patient. Here’s what stood out: • The member wasn’t a number — they were a known person with a real relationship. • The clinician wasn’t rushed, so decision-making felt thoughtful rather than transactional. • Costs and access issues? Completely avoided. The DPC scenario resolved in 5 days and under $100 vs. 4 months and over $1,000 in the traditional model. • The result wasn’t just a “treated lesion” — it was a better experience, a stronger relationship, and dramatically lower cost. As employers and benefits teams face pressure to improve member experience and lower spending, this model matters. Direct Primary Care isn’t hype — it’s a fundamentally different way to deliver primary care, one that aligns incentives with health, not throughput. The common thread? DPC clinicians have the time and incentive to truly know their patients. They’re not rushing through a packed schedule or maximizing billing codes. Their only focus is keeping their members healthy. This isn’t just good healthcare — it’s healthcare the way it should be. Thanks to partners like Plum Health DPC for demonstrating what accessible, personalized care looks like in practice. #DirectPrimaryCare #PatientExperience #MemberStories #PrimaryCare