ATG Entertainment

And just like that, our final big opening of the year is officially live! After completing the works at Nuevo Teatro Alcalá, we jumped straight into preparing the iconic Teatro Apolo for the opening of Les Misérables. Last night we celebrated our gala night, an incredible evening where we had the chance to share months of hard work with everyone who came to be absolutely blown away by the outstanding cast of this production. ATG continues to grow, and we’re proud to be part of the transformation of theatre culture here in Madrid. Onwards and upwards!

This Transgender Awareness Week, we are beyond proud to spotlight our Ambassadors Academy: Trans Academy, led by the phenomenal Mason Alexander Park in partnership with our West End Creative Learning team.   Over nine weeks, transgender and non-binary performers came together to train, connect and grow on stage — with top-tier mentorship, a sense of belonging and a final industry showcase at the Ambassadors Theatre.   All performers brought their heart, experience and boundless passion to this project — helping open doors, amplify voices and create space where everyone can be seen, heard and celebrated exactly as they are.   Thank you to everyone involved for making this academy a place of radical welcome.💫

So excited to finally share the look of our first ever fully converted ATG Entertainment venue in Spain! Last week, the gorgeous Teatro Nuevo Alcalá reopened its doors with a whole new face. We went from 4 points of sale to 6 new and vibrant ones and a luxurious VIP Lounge! (Pictures to come). After a week of previews, today, 3rd of October, we have opened the doors to the customers that have been waiting to see this show for months! The feedback has been great and we had a 99% capacity in our auditorium and 98% in our VIP Lounge, which is a whole new concept to the spanish customers. Very thankful to see how well received our hard work has been and how many great news it's bringing. Come experience Wicked in Madrid like you've never experienced it before! Thank you to everyone who has made this possible.

💚Cuando la leyenda se encuentra con la magia🩷 Ayer WICKED tuvo el honor de contar en su pase gráfico con la presencia del mítico y multipremiado Stephen Schwartz, responsable de la letra y música tanto de WICKED, como de multitud de películas y musicales de gran éxito en todo el mundo. Ganador de tres Óscar, tres Grammy y un Globo de Oro entre otros, nos acompañó en una emocionante jornada cargada de expectación. No se nos ocurre mejor antesala para un estreno que hará historia. ¡Madrid se prepara para desafiar a la gravedad!

What an incredible masterclass! 🌟 Huge thanks to Broadway’s Jim Hogan (Kimberly Akimbo, *T.3) for leading a powerhouse A Cappella Masterclass 🎶. From vocal technique to harmony magic, participants walked away inspired and ready to shine. 👏 Bravo to everyone who joined us—you made this event unforgettable! This was a Majestic Empire Education initiative delivered in partnership by The Majestic Empire Foundation , Broadway in San Antonio and ATGE Creative Learning. ATG Entertainment USA ATG Entertainment

Over the weekend, we stood in solidarity with our colleagues in London, New York, Cologne and Madrid to celebrate and advocate for the inclusion of all. From London to New York to Cologne to Madrid, ATG Entertainment showed up with PRIDE.🌈 ATG Entertainment. A Stage for Everyone. ATG Entertainment UK | ATG Entertainment USA | ATG Entertainment DE | SOM Produce