Brightspot

Congrats!! Your new website looks sleek, loads fast and had everyone fist-bumping on launch day. 🤜 🤛 But here’s the thing: launch day isn’t the finish line. In the wise words of Rob Irvine, “A website redesign is a milestone, not a monument. The real value comes from how you evolve it over time.” Our latest guide breaks down how to keep that momentum going — from validating design choices in the wild, to capturing feedback from real users, to keeping SEO and accessibility front and center. Link in the comments, of course. Launch isn’t the end of your redesign story. It’s the beginning of your optimization strategy.

Your old CMS is holding you back. 💔 Composable architecture = freedom to innovate, integrate, and scale — without tearing down everything you’ve built Click the link in the comments to learn... 1. What a composable CMS even is 2. Why it's the only option for innovative, fast moving digital teams 3. How to make the switch (it's easier than it seems) Check it out 👇

AI overviews are killing traffic. Do 'quality clicks' make up for it? Content creators are swapping $200/hr consultants for $20/month bots. But what happens when ChatGPT is your lawyer? Grok's persona prompts have been leaked, and they're unhinged -- but ads on Grok are coming. Should brands take advantage? We'll be honest... we don't have all the answers. But we have compiled all the context on the latest changes to the tech, media and content landscape in this week's edition of The Content Edit. 🗞️ Link’s in the comments. Subscribe to stay sharp. 👇

AI has cranked content velocity up to 11. A stampede of blog posts, product copy, images, even code... all flying faster than your team can say “who approved this?” Without governance, it’s the Wild West: duplicate assets, conflicting versions, brand guidelines left for dead on the prairie. Brightspot puts a sheriff in town. 🤠 Our governance features ensure every piece of content (human or AI-generated) is wrangled, reviewed and deployed with control.

Half your site traffic might be bots. Here's what to do about it.

When you've got a hot deadline, tagging can mean the difference between “I found it in two seconds” and “I guess we’re rebuilding from scratch.” With Brightspot's tagging system, you can: Organize assets so they’re instantly findable. Automate workflows that actually work. Make your future self (and your team) eternally grateful. Because “somewhere in the DAM” isn’t a real place.

"People are stuck in the punditry of AI, rather than the practicality of AI." Well said, Ravi Singh 👏 Want to leverage AI in your content workflows, but not sure where to start? These insights from the IT Visionaries podcast can help. We've also put together a playbook - 6 ways to use AI responsibly in your content workflow. Link in the comments, of course!

A few harsh truths we all need to accept: Half of your site traffic is probably bots. ChatGPT is not a valid replacement for therapy. Your favorite celebs probably don't share your political views. But hey, at least it's almost fall!! 🎃 🍂 It’s been a weird couple of weeks in media, tech and content land. We rounded it all up -- the chaos, the trends, the helpful stuff -- in the latest edition of The Content Edit. It’s our biweekly newsletter made for content people. Hot takes, real insights, zero AI hallucinations. Link’s in the comments. Subscribe to stay sharp. 👇

Marketing wants to launch a campaign. Product wants to update specs. IT just wants to stop getting tagged in every ticket. 👀 With Brightspot, cross-functional teams can finally get on the same page: 🧩 Product teams can quickly update specs and feature content without bottlenecks 📣 Marketing can build and launch campaigns without waiting on dev 🛠️ IT can maintain security, scalability and control — without being on call for every request The result? Fewer frustrating Slack threads. Fewer workarounds. More alignment. More impact. More SYNERGY. 🌚