Emailable

I used to post absolute garbage on here. The same recycled slop everyone copies: “10 harsh truths about success” “The real reason you’re broke” “Success is rented, and rent is due every day” Average likes: 87 Average leads: 0 Cringe level: nuclear Then I started doing one thing: I called out the exact bullshit I used to post. That single shift took my content from $0 to $5M+ in pipeline in <30 days. Here’s the exact 5-step “See the Bullshit” framework I still use every week: 1) Spot the recycled guru advice
I save 10 viral posts that sound deep but are empty calories. 2) Reverse-engineer what they’re selling
99% of the time it’s a $5k course, mastermind, or coaching package disguised as wisdom. 3) Publicly call the bluff… with receipts
Screenshot their claim → show the data that proves it’s wrong or half-true. 4) Ship the contrarian truth people are scared to say
Example: “Most founders are one algo update from bankruptcy… and the gurus selling you ‘scale to $100k/mo’ know it.” 5) Give the real playbook instead
End every post with the exact thing that actually worked for me (no gatekeeping). Result: Old posts: 100-300 likes, zero conversations New posts: 10k-100k views, 30-150 warm leads each Revenue graph went hockey-stick the month I started telling the truth. Attached: What my posts look like now Revenue line after I started ruthlessly calling bullshit in public The market doesn’t reward safe, recycled platitudes. It rewards clarity, courage, and zero bullshit. Steal the framework. Your inbox (and bank account) will thank you. Which recycled piece of guru advice are you finally ready to call out? Drop it below… I’ll help you torch it. 🔥

Hot take: Humans weren’t meant to work for a living. That’s just the subscription model society trapped us in. You’re born → you pay rent → you grind → you retire when your knees give out. That’s not “purpose.” That’s a lifetime paywall. And here’s the punchline: People building AI are reinforcing the very system AI was supposed to destroy. We automated everything except the mindset that says: “You must work to be valuable.” “Rest is earned, not allowed.” “More output = more worth.” AI made us 100x more capable… So logically, we should work less. But what did we do instead? We turned 40-hour weeks into 60. We turned quiet quitting into a character flaw. We turned every human into a “resource.” Society doesn’t want efficiency. It wants obedience. The real threat isn’t AI taking jobs. It’s AI exposing how pointless most jobs already are. So let me ask the uncomfortable question: If productivity is infinite… why are we still acting like serfs?

Your emails aren’t failing because of your content. They’re failing because they’re bouncing. Email bounces are the silent killer of your campaigns. You can have the perfect design, the perfect message, the perfect timing… but none of it matters if the inbox never sees your email. Most teams don’t realize how quickly this problem snowballs. A single bounce might seem harmless until it damages your sender reputation. And once your reputation drops, even valid emails start getting filtered. So ask yourself: How much engagement have you lost without even knowing it? And how many conversions never happened because your message never arrived? The truth is simple: Bounces are preventable. Verify emails before you send. Authenticate your domain. Use a real sender address. Monitor hard bounces. Track deliverability like a real KPI, not an afterthought. Small fixes, big results. Better inbox placement. Stronger engagement. More revenue from the same campaigns. If you want your emails to work, they need to land first. Are you treating deliverability like a priority or like a guess?

The easiest way to improve deliverability? Clean your list. Most teams jump straight into copy, design, timing, and segmentation… but skip the step that matters most: sending to real, active inboxes. If your list is filled with typos, dead accounts, or risky emails, nothing else you do will matter. Your best subject line can’t override a bad database. Think about it: How many of your campaigns are underperforming simply because they’re not reaching the inbox? And how much engagement are you losing without realizing it? Cleaning your list is the fastest, simplest, highest-ROI fix for deliverability. It reduces bounces. Lowers spam signals. Improves reputation. And boosts engagement instantly. That’s why the smartest marketers verify before they send. Because when you start with clean data, everything else gets easier and more effective. Ready to send to a list you can actually trust?

The largest streaming platform on Earth (…maybe Mars soon?) almost got wiped out by a bounce rate. Not a typo. Their trial signup bounce rate went from 8% → 0.08% in 24 hours. But not because things were good. Because things were disastrously bad. Here’s what happened: → They were getting 10s of millions of bogus signups per day. → Their 3-step trial flow was under attack. → Their double opt-in email confirmations were bouncing. → And their ESP was threatening to shut down their entire sending domain. Let me repeat that: The world’s biggest streaming platform was 24-48 hours away from losing their ability to email new users, existing users, and paying subscribers. All because of a surge in fake accounts that tanked their sender reputation. So what did we do? We stepped in and stopped the bleeding instantly. - Rebuilt the verification flow - Blocked the bot networks - Cleaned the pipeline - Restored sender reputation - Stabilized their ESP relationship - And processed billions of verifications to harden their system permanently Result? Bounce rate: 8% → 0.08% overnight. ESP off their back. Onboarding fixed. Billions saved in future fraud. Most people underestimate the importance of email deliverability. Companies at global scale know it’s a matter of survival. Curious… what’s the worst email or signup related fire you’ve ever had to put out?

Your email list ages faster than you think. Every month, 2% of your contacts go bad. Every year, more than 20% of your list becomes undeliverable. And most teams don’t even notice it happening. That decay is silent. But the impact isn’t. More bounces. Lower engagement. Weakened sender reputation. Campaigns that “underperform” for reasons no one is tracking. Here’s the question most marketers never ask themselves: Are your emails failing because of your strategy… or because they’re not reaching real inboxes in the first place? Data naturally expires: people change jobs, abandon accounts, mistype emails, switch providers. If you’re not verifying regularly, you’re building campaigns on sand. Strong email performance doesn’t start with better copy. It starts with better data. Clean lists → better deliverability → better results. When was the last time you verified your list?

Everyone’s obsessed with “building an AI product.” Almost no one is focused on the actual unlock. The real winners? They’re building AI-powered businesses. I just got off a Zoom with a Christmas light installation company in Raleigh, NC. 6 employees. Zero robots hanging lights. But they use AI so hard that if they turned it off tomorrow, they’d need to hire 10 more people immediately. That’s a 2.7x productivity multiplier on a business that literally climbs ladders for a living. Here’s the exact playbook they’re using to crush it this season (steal every line): 🎄 AI PLAYBOOK FOR A CHRISTMAS LIGHT INSTALLATION BUSINESS 1️⃣ OPERATIONS AI Scheduling Assistant → Feeds crews, job times, neighborhoods, weather → spits out perfect daily routes → Saves 1–2 hours of drive time per crew per day. AI Capacity Forecasting → Predicts demand spikes from weather + social trends → They pre-hire temps and pre-order materials before they run out. 2️⃣ SALES Instant AI Quote Generator → Customer uploads 3 phone pics of their house → AI analyzes rooflines → sends priced quote + 3D mockup in <60 seconds → Closes high-intent leads before they call the next company. AI Follow-up Engine → Automated SMS + email that feels human: ∟ 10 min later: “Want the premium package?” ∟ 24 hrs: “Installing 2 doors down tomorrow... want in?” ∟ 72 hrs: “Last slots in your neighborhood this week.” AI Upsell Engine → Predicts which add-ons (tree wraps, wreaths, pathway lights) convert best in each ZIP. 3️⃣ MARKETING Hyper-Local AI Ads → Creates 100 neighborhood-specific ads automatically: ∟ “🎄 Wakefield Plantation - last 3 slots before Christmas” ∟ Uses the actual customer’s house photo. 3–6X higher CTR. AI SEO Machine → Wrote 50 hyperlocal pages in a weekend: ∟ “Christmas Light Installation Cary NC” ∟ “Holiday Lights Durham Pricing 2025” ∟ Ranks #1–3 for every money keyword. ∟ AI turns owner’s iPhone clips into TikTok/Reels/YouTube Shorts with zero editor. 4️⃣ FINANCE AI Dynamic Pricing → Raises prices in rich ZIPs when demand spikes and weather is perfect. → Predicts late payers and chases invoices with the perfect tone. → AI tags 95% of expenses automatically → clean books, zero accountant headaches. 5️⃣ ADMIN (the silent killer) AI Inbox Zero → Reads every email, drafts replies, books jobs, saves receipts. Owner just hits “approve.” → AI runs hiring: writes postings → screens → schedules → onboards seasonal crew. → Admin time down 60%. (continued in the comments below)

Your email campaigns aren’t failing because of creativity.  They’re failing because they never reach the inbox. Most teams don’t realize how many of their emails disappear before anyone sees them. You can perfect your design. You can refine your copy. You can test subject lines for days. But none of that matters if your deliverability is broken. And here’s the hard truth: Inbox placement isn’t luck. It’s the result of clean data, proper authentication, and consistent monitoring. When was the last time you verified your list? And are you confident your emails are actually landing where they should? Fixing deliverability isn’t optional anymore. It’s the foundation that determines everything else: opens, clicks, revenue, retention. The send button isn’t the beginning of your campaign. It’s the end of a long chain of decisions that determine whether anyone will ever read what you wrote. If you could guarantee your emails reached real inboxes, what would that change for your business?

The choice that cost me $10 million… and rewired how I think about life. It was in my personal life. I waited until I was 35 to have my first child. I thought I needed to build my business first. So, I set milestones like: → 10-figure revenue → a “stable” team → 4 hours of sleep instead of 8 I put my personal life on hold. But what did this waiting cost me? Energy. Precious time with my parents as grandparents. Almost my marriage. Here's the hard truth: Believing the “have kids after you make it” narrative hurts more than it helps. This mentality is a lie we tell ourselves to justify delay. If you want kids and you're under 35, take action. Forget about waiting for the “perfect time.” It doesn’t exist. Here’s what they won’t say: You’ll figure the rest out when you let go of the fear. Your business will survive, and you will too. I love my child more than words can express. But I can’t help but wish we had met 5–7 years earlier. That's my biggest regret. Don’t make the same mistake. Life happens now, not in an imagined future. So, what big decision are you delaying?

Men used to have aura. What changed?