Estrella Football Group

We're proud to be part of the ride!

We're building global brands.

Where should we go next? Share your event, and we might join!

Clube Sportivo de Cascais is moving towards a global brand. This is what we set out to achieve with every club part of EFGs HMCO. Not only build success on the field, but also build strong global brands. Thank you, Colure Sports, for this great video.

𝐅𝐨𝐨𝐭𝐛𝐚𝐥𝐥 𝐈𝐬 𝐍𝐨𝐭 𝐚 𝐃𝐢𝐯𝐞𝐫𝐬𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 For many funds, football is just that: 📁 A new asset class 📈 A hedge against market volatility 🌍 A way to enter new territories But if you’re building an MCO because “football is hot right now”… you’re already too late. At Estrella, we don’t diversify into football. We exist because of it. We’re football natives, not tourists. We build value from the inside out, through purpose, patience, and local trust. Because when football becomes just another line item in your portfolio… You forget what it means to truly belong.

A growing number of MCOs are backed by private equity or debt structures. Smart? Maybe. Stable? Not always. 🔻 High leverage = pressure to exit 🔻 Club culture often sacrificed for short-term valuation 🔻 Financial control shifts away from local football people Estrella’s approach is different: 📊 We invest long-term, not to flip 📊 We co-own with founders, fans, and local stakeholders 📊 We don’t need majority control to create majority impact Because football shouldn’t be run like a distressed asset. It should be rebuilt, not restructured.

Last week, our team, David Dwinger, Alessandro Nuccetelli, and Xander Czaikowski had the pleasure of visiting the Real Federación Española de Fútbol and the Middle East Sports Investment Forum (MESIF). Two days, two continents, two very different perspectives, yet one shared conclusion: football is transforming at incredible speed, and collaboration across borders is key to shaping its future. 🌍 Thank you for the invitation, Luis Llagostera Herrera, to Madrid.

What clubs, leagues, or markets do you think are flying under the radar right now? 👀 We want to know because.👇 ❌ In football, attention and value don’t always align. 💡Some of the best opportunities are hidden in: - Overlooked clubs - Underfunded leagues - Or untapped ecosystems At Estrella Football Group, we’re focused on finding and growing these underdog assets. Know a club that deserves more than it gets? Let me and Xander Czaikowski know!

An incredible ride so far! Co-founder David Dwinger of EFG shares his journey so far.