FACTORY PR

We’re honored to be named to the 2025 Ragan Communications and PR Daily Awards Top Agencies list as an Agency of the Year. Our team joined the PR community in NYC for a luncheon celebrating the people, campaigns, and firms pushing the industry forward, highlighting a year of unpredictability and resilience for our industry as a whole. Congratulations to all of the named winners and finalists. Thank you to Ragan Communications and PR Daily for the recognition—it's a true testament to our teams hard work year-round! #PRDaily #Awards

Our team worked closely with ASOS.com and Nike to celebrate the launch of the new Nike Shox Z, ideating a high-impact influencer dinner at Jean’s in NYC that generated strong social visibility and creator engagement for the release. Ahead of the event, creators were seeded the Nike Shox Z and full ASOS looks to drive styled content and pre-event momentum. Onsite, custom ASOS x Nike touchpoints fueled organic social amplification throughout the night. Through production and front of house services, including concepting, invitation, and RSVP management, we brought together 20 hand-selected creators, resulting in 889K+ impressions and 7.9K+ engagements. This launch event served as a testament to the power of pairing cultural creators with immersive brand experiences. #pr #asos #nike

We kicked off the holiday season with our client Nuance Audio at an intimate “Hear Every Moment” dinner at the iconic Hotel Chelsea. We brought together 25 editors, creators, and tastemakers for an immersive, first-hand introduction to Nuance Audio’s groundbreaking hearing-enhancing eyewear. Guests arrived in festive cocktail attire, glasses in hand, ready for on-site demonstrations and a deeper look at how Nuance is redefining accessibility, design, and everyday sound. The evening sparked authentic storytelling and strong social engagement, generating 22 posts, 62.6K social impressions, and 37.8K in organic reach (with paid amplification still to come). A huge thank you to our partners at Nuance Audio and to all who joined us to celebrate innovation, community, and the start of the holiday season. #PR #NuanceAudio

To close out our bi-coastal Fall Press Days, our LA team hosted more than 100 editors, influencers, VIP stylists, and cultural voices for a two-day open house. Press Days remain one of our most effective brand-building tools, driving direct product requests and coverage through hands-on education, immersive storytelling, and meaningful relationship-building. These touchpoints consistently translate into stronger earned results and deeper advocacy across our media and creator communities. A huge thank you to our LA team for their collaboration, hospitality, and unwavering dedication in bringing this experience to life. #pr #pressdays #influencer #VIP

To kick off the holiday season, our team partnered with KnitWell Group to produce the 3rd Annual Holiday House. More than 200 editors, influencers, and VIPs attended to preview seasonal collections from Ann Taylor, Chico's FAS, Inc., Cacique, Haven Well Within, Lane Bryant, LOFT, Talbots, Soma, and White House Black Market. With notable guests including Liz Gillies, Danielle Brooks, Amy Sedaris, Renée Elise Goldsberry, and Niki Taylor, the event delivered meaningful content capture, strong media turnout, and early press wins across OK! Magazine, Daily Front Row, Inc., E! News, and People Inc.. As a result, the Holiday House was a standout moment that brought the KnitWell portfolio to life and resonated across both media and talent communities. #pr #event

Factory PR has earned a place on Ragan Communications and PR Daily’s first-ever Communications Week Zenith Awards: Agencies of the Year list—an honor celebrating agencies reshaping excellence in the industry. From inventive storytelling to high-impact communications strategies, this recognition reflects the collective work of our team and partners. We’re proud to stand alongside some of the industry’s most forward-thinking agencies. #pr #zenithawards

Factory PR helped Loop Earplugs make its Web Summit debut this year, securing two speaking opportunities at the conference’s Lisbon flagship for VP of Marketing Rob Weston. At the Marketing Summit, Rob spoke on “The Cult of Community: Turning Audiences into Advocates” alongside Jeff Berman (CEO/Co-host of Masters of Scale) and Stefano Fallaha (Founder & CEO, Podeo | بوديو). Rob highlighted how Loop has built an authentic community rooted in understanding its core innovations and consumers—from its music origins to products supporting neurosensitivities, sleep, motorsports (McLaren Racing), and fashion (SWAROVSKI). He then hosted a Q&A and giveaway at the Experience Summit with Deputy Event Lead Brendan Garrett, discussing his path to Loop and the brand’s beginnings before taking questions from a highly engaged audience on brand-building, product use cases, and marketing. A strong debut for Loop at Web Summit, closing on a high note and looking ahead to future years!

Factory PR is thrilled expand our portfolio with EssilorLuxottica, adding Essilor Lenses brands Stellest™, Varilux®, and Transitions lenses® to our roster. From myopia-fighting innovation to seamless progressive vision and light-adaptive lenses, this portfolio is shaping the future of eye health and everyday clarity. With many new initiatives on the horizon, we're excited to support these brands with dedicated strategies across PR, Influencer, and Events. Stay tuned!

Factory PR has been selected for Inc. Magazine's 2025 Power Partners in Public Relations list - a curated ranking of agencies recognized for delivering exceptional strategic counsel, consistently influencing culture, and producing measurable business results across clients and industries. This recognition underscores our ability to serve as a trusted advisor to brands and executives, drive integrated storytelling that spurs media impact and brand momentum, and demonstrate concrete results that move the needle on awareness, positioning, and growth. Thank you to our talented team and forward-thinking clients. We look forward to building on this momentum and further advancing the impact we deliver!

This week, we welcomed 100+ top-tier editors, influencers, and stylists into our NYC showroom to preview what’s new and next from our incredible roster of clients, such as ASOS.com, IKEA, Loop Earplugs, and more. Guests enjoyed personalized one-on-one walkthroughs of new fashion collections, cutting-edge tech, and hero beauty launches, with exclusive first looks at upcoming releases. These previews are a cornerstone of our media strategy — giving press and creators an intimate, hands-on look at the stories and products shaping the seasons ahead, and continuing to deepen the relationships that power meaningful, earned results. Thank you to everyone who joined us, and to our talented team for bringing this to life. Stay tuned for our LA Press Preview next month! #FactoryPR #PressDays #PR