Gap Inc.

Today, Gap Inc. announced the creation of a new role and the appointment of Pam Kaufman as Chief Entertainment Officer.   This role is designed to build and scale Gap Inc.’s entertainment, content and licensing platform, delivering innovative storytelling, cultural collaborations, and breakthrough moments across music, film, sports, gaming, and consumer products—unlocking value at the intersection of fashion and entertainment.   As we continue strengthening our foundation and reinvigorating our portfolio of iconic brands, this marks the next phase of momentum. It broadens how we engage audiences through partnerships and experiences, and reflects a belief that fashion today is inseparable from culture.   “Fashion is entertainment,” said Richard Dickson, President and CEO of Gap Inc. “Today’s customers aren’t just buying apparel—they’re buying into brands that tell compelling stories and drive cultural conversations. Through Fashiontainment, we’re unlocking that potential to create fandoms, inspire movements, and fuel sustained growth.”   Based in New York, Pam will also help evolve our Los Angeles presence, including the opening of a new office on Sunset Boulevard this spring—further embedding Gap Inc. within the entertainment ecosystem.   We’re excited to welcome Pam and to continue shaping what’s next at the intersection of fashion, culture, and entertainment. #GapInc

This past weekend, Gap Inc. was proud to participate in a series of NRF Foundation events leading up to NRF 2026: Retail’s Big Show—deepening our commitment to investing in the future of retail and the next generation of industry leaders.   At the NRF Foundation Student Program, Tamesha H., Vice President of Tech Ops at Gap Inc., took the main stage to share how legacy brands can partner with emerging technology innovators to reimagine the shopping experience. With more than 1,300 students from 160 universities in the room, the conversation underscored the power of pairing innovation with a human-centered mindset.   At Gap Inc., we’re using AI to reimagine retail from the inside out—combining the creativity of our teams with the intelligence of technology to build more personal, intuitive, and trusted experiences for customers, while empowering our employees to focus on what they do best. Hearing peers across the industry discuss responsible, creative approaches to AI, alongside the energy and curiosity of students preparing to enter the workforce, was a powerful reminder of what’s possible when we invest early and lead with intention.   The weekend also included the NRF Foundation Honors Gala, where Old Navy served as a sponsor. Old Navy CEO Horacio Barbeito presented the RISE Up Partner of the Year award, recognizing our longstanding partner, The Door, for their impact on youth opportunity and career access. The Door bridges the opportunity gap for youth in NYC by implementing This Way ONward, Old Navy’s signature program, which supports economic mobility through skills training, supportive services and job opportunities.   We’re grateful to the NRF Foundation for creating meaningful spaces where students, early-career talent, and industry leaders can connect, learn, and help shape what’s next for retail—together.

As a house of iconic American brands, we wanted to ask our employees to reflect on what makes something timeless, unforgettable, and impactful.   What does iconic mean to you? #GapInc

“If I’m not a testament to how you can grow at Gap, I don’t know what is.” For our teams, San Francisco’s energy is more than a backdrop. It fuels ambition, growth, and leadership. Our newly renovated store in San Francisco isn’t just a fresh space; it’s a reflection of our continued investment in the city that shaped us. Meet the team that's shaping what’s next on the store floor. #GapInc #SanFrancisco

A night to celebrate togetherness, creativity, and the community that made this year so special. Ending the year on a high, with great energy and even better company. #GapInc

Gap Inc. is proud to support the return of Winter Walk, San Francisco’s signature holiday event, transforming Union Square into a festive destination from December 13–24. Presented by the Union Square Alliance (Business Improvement District), Winter Walk brings together local businesses, creators, and community partners to celebrate the season and support the ongoing revitalization of San Francisco. “As a company rooted in San Francisco, we’re proud to support a holiday shopping experience that brings people together and strengthens our local economy,” said Stephanie Lester, VP of Government Affairs at Gap Inc. We congratulate the Union Square Alliance and our fellow partners on another successful Winter Walk and look forward to welcoming the community to Union Square this holiday season. #GapInc #SanFrancisco

Where creativity meets community. Our team toured SFMOMA San Francisco Museum of Modern Art’s KAWS: FAMILY and soaked in three decades of work that redefines how culture shows up in art. We walked away reminded that creativity thrives when we look closely, ask boldly, and imagine differently. #GapInc #SanFrancisco

Let your everyday routine start with comfort – elevated. Today Gap and cult-favorite beauty brand Summer Fridays launched a curated collection of timeless essentials for everyday life – Summer Fridays’ first-ever apparel collaboration. The lineup brings together Gap’s classic comfort with Summer Fridays’ minimalist SoCal aesthetic, featuring soft knits, fleece sets, and matching pajamas. Featuring actress Barbie Ferreira, the campaign celebrates self-care as the ultimate form of self-expression. #GapInc 

Gap Inc. is proud to continue our more than 30-year partnership with GLIDEsf to support our San Francisco community's access to nourishing holiday meals. This week, our employees volunteered to package 4,000 grocery bags - each bag feeding a family of four - to be delivered to more than 25 community partners across the city. Thank you to our volunteers and to GLIDE for their decades of impact and partnership. #GapInc #SanFrancisco

Such an energizing day at our SF HQ! Huge thanks to Microsoft and Conor Grennan for helping our teams dive into what’s possible with AI. It was incredible to see our teams experimenting, learning, and imagining better, together. #GapInc