MediaMorph

Why some football clubs are outperforming others on social media The secret? They embraced what corporate playbooks said never to do: Authentic banter. Memes, comments, clapbacks. The results: Higher engagement rates Stronger community connections Viral reach beyond their core audience While some clubs maintain "professional distance," smart football clubs meet their fans where they are: In the comments, in the community, in the moment. The lesson for every club: Your fans doesn't want polished perfection. They want authentic connection. Ready to build genuine community around your brand? #DigitalStrategy #SocialMediaMarketing #BrandAuthenticity

FIFA went heavy on social media to promote the Club World Cup. They reportedly spent $50M on marketing (mostly social)! These included Preisdent Gianni Infantino unveiling the trophy on iShowSpeed’s stream, and made a real attempt at fan-facing content. But here’s the thing: if FIFA wants to make the Club World Cup stick, it’s not just about the tournament. It’s about building a brand that connects. That means: 📌 Player-driven storytelling 📌 Local cultural relevance 📌 A year-round media strategy, not just a 2-week push Some of this worked. A lot didn’t. It got caught between two places, creating an entertainment product and still respecting the game of football. There’s still time before 2029, but the playbook needs a rethink. — Want help making sense of your sports social media performance? Let MediaMorph do the heavy lifting. #sportsbiz #socialmedia #clubworldcup #footballmarketing #mediamorph #digitalstrategy #sportstech #ai

Now that the Club World Cup is done and dusted, what are our final thoughts on it? From a social media perspective, it’s already a win. But FIFA has a long way to go if they want to break the cultural monopoly of Europe’s biggest football brands. If FIFA wants to make the Club World Cup stick, it’s not just about the tournament. It’s about building a brand that actually connects. Some of the things they did worked, and some did not. — Want help making sense of your sports social media performance? Let MediaMorph do the heavy lifting. #sportsbiz #socialmedia #clubworldcup #footballmarketing #mediamorph #digitalstrategy #sportstech #ai