In this week's Minimart, you'll learn... - Why you may not want to increase retail media spend during BFCM - How to not overspend on ads during the holidays - Kroger's new onsite video carousels - Airbnb's brilliant partnership with Instacart - Eleanor Hayden's top Central Market finds this week (Roland Foods, LLC, Jubilee's Flavored Milk, and Little's Coffee | Certified B Corp) ... and more!
Veriti
Food and Beverage Services
Dallas, Texas 2,459 followers
CPG First Shopper Marketing + Retail Media Agency | Built for Challengers, Designed for Legacy
About us
Since 2021, we've been the shopper marketing team behind some of your favorite emerging brands, proving that clean-label products can compete with—and beat—the industry's biggest players. We provide strategic activation and expert execution across the entire retail ecosystem, managing everything from vendor relationships to campaign logistics so you can focus on building your brand. Our Services: - Retail Media Strategy & Execution: Manual, hands-on-keys bidding and optimization across Kroger, Instacart, Walmart, Target, and more - Shopper Marketing: In-store activations, sampling, and promotional strategies that drive trial and purchase - Merchandising: Display planning and execution for maximum shelf presence during key selling periods - Performance Creative: Data-driven creative that converts browsers into buyers - Analytics & Insights: Transparent reporting that shows exactly where every dollar goes We combine the expertise and relationships of a full-service agency with the partnership approach of an in-house team. As a true extension of your team, we win when you win. Want to stay in the loop on all things retail media and shopper marketing? Check out our biweekly newsletter MiniMart here: minimart.beehiiv.com
- Website
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www.meetveriti.com
External link for Veriti
- Industry
- Food and Beverage Services
- Company size
- 11-50 employees
- Headquarters
- Dallas, Texas
- Type
- Self-Employed
- Founded
- 2021
- Specialties
- Shopper Marketing, Marketing, Merchandising, Digital Marketing, Relationship Management, People Management, Account Management, Planogram Strategy, New Item Launches, Budget Management, Contract Negotiation, Vendor Referrals, Retailer Relations, Grocery, Food & Beverage, CPG, Consumer Goods, Natural Products, Frozen & Refrigerated, and Growth Marketing
Locations
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Primary
Get directions
Dallas, Texas, US
Employees at Veriti
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Rebecca Crosier
Shopper Marketing Enthusiast | Expert in Go-to-Market Strategies | Driving Growth and Impact for Brands Throughout Marketing Funnel
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Lital Meloul
Creator of moonlightREMEDIES
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Eleanor Hayden
Shopper Marketing + Retail Media at Veriti | Making Better-for-you CPG Accessible to the Masses
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Emily Choate
Retail Media + Shopper Marketing
Updates
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Veriti reposted this
Shopper Marketing + Retail Media at Veriti | Making Better-for-you CPG Accessible to the Masses
There’s no such thing as seasonality in retail media!!! Even if it’s the dead of winter and you’re an ice cream brand - it’s not time to turn off spend. On the flip side, even if it’s Thanksgiving and you’re a cranberry brand… sponsored search budget should only move if you intend to sustain it at that spend level. Why? Because retail media is: 1) Still a small facet of retail (At the highest, retailers like Walmart and Kroger expect ~20% of sales to come from digital orders)… …but 2) GROWING - and growing so much, that you should be seeing natural growth no matter the season as more shoppers get added to the platform every day. At Veriti, we’re consistently lapping our own results - even for brands that have worked with us for 2+ years. Don’t wait for the “right” season to see growth. I know this is a hot take - if you have a different perspective, I’d love to see your take in the comments below! #retailmedia #CPGmarketing
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In this week's MiniMart, you'll find: - How M&A is threatening CPG brands (and how emerging brands can use this to their advantage) - What Target's layoffs signal about the future of retail - Kroger's bet on delivery, and how brands can capitalize on it And of course, some tips for how to make a real impact during SNAP cuts. #CPGnews #retailmedia #SNAP #CPGmarketing
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In this week's Minimart, you'll learn about: - Walmart's big moves in making better-for-you more accessible - OpenAI's partnerships with multiple retailers + how brands can prepare for the future of AI shopping - Criteo x DoorDash's new partnership - and what it says about delivery platforms at large Plus Eleanor Hayden's latest grocery haul (ft. goodies from Drumroll Snacks, Slice Soda, and Magnolia Table) 🛒
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In this week's MiniMart, Eleanor Hayden breaks down: - Why you might be overspending on Amazon (ft. FASCINATING stats from Sarah Marzano @ EMARKETER) - Kroger's new DoorDash partnership - and what that means for your brand - Ahold Delhaize USA's new one-stop ad platform Edge (and how brands can prepare for it!!) Check out the link in the comments below to subscribe and never miss the latest in retail media + shopper marketing news!
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So proud of our very own Eleanor Hayden for being named a Path to Purchase Institute 40 Under 40 recipient!!!
Shopper Marketing + Retail Media at Veriti | Making Better-for-you CPG Accessible to the Masses
Incredibly honored to share that I’ve been named a Path to Purchase Institute 40 Under 40 recipient 💚 Last year, I attended P2PI Live, and watched in awe as the 40U40 recipients were named. This group of marketers had achieved so much at a young age and shaped the industry as we know it - it was so awesome just to be in their presence. The past year has been transformative for us as an independent agency, and this award is another reminder that we’re really onto something special at Veriti ✅
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In this week's MiniMart, you'll learn: ✅ How emerging brands have a massive leg-up in retail media (shoutout Nikhil Lai for the insights) ✅ The biggest shift in retail media that doesn't get enough attention ✅ What Syndigo's acquisition of 1WorldSync means for you ✅ The newest retailers on Instacart's Carrot Ads ecosystem ...and more! Check it out and subscribe at the link below to stay up-to-date with the latest in retail media + shopper marketing.
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Besides being one of the biggest weeks in our company's history (see: new name, look, and site!), there was also a lot going on in retail media: 🟢 Albertsons Companies + Fetch strengthened their partnerships, with 100% of your Fetch investment now going toward your ABSCO commitment 🟢 Hy-Vee, Inc. transitioned to Carrot Ads 🟢 Albertsons Companies launched its first-ever investment matching program + three new omnichannel capabilities Check it all out in this week's edition of MiniMart - plus the best snacks to hit our cart this week (hint: MORE new Graza...)! Link to subscribe below.
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A lot is going on this week in retail media - and we cover it all in this week's Minimart: - Instacart launches "Out-of-Aisle Impression %" metric to track cross-category ad reach - Albertsons Companies doubles down on conquesting campaigns with enhanced competitive targeting - Macy's partners with Amazon Retail Ad Service - first major department store to use Amazon's tech - Sprouts Farmers Market reveals its 2026 strategy focused on rewards, personalization & retail media expansion Plus product picks, pro tips, and this week's retail media to-do checklist! Full newsletter link in comments 👇