Omniscient Digital reposted this
Something we index pretty hard on at Omniscient Digital is being a literal extension of our clients’ teams. Here's what that looks like in practice: That doesn’t mean we “integrate well” or we’re “easy to work with” (though I’d hope that’s true). It means we operate close enough to the business that the work has to stand up in the same rooms our clients sit in, under the same scrutiny and with the same requirement for clarity. Sometimes we’re asked to co-build a QBR deck with our point of contact, shaping the narrative and the slides they’ll take into the exec room. Other times we’ll join live and walk through it alongside them. When you’re in that seat, you can’t really hide behind deliverables or jargon. You can’t just deliver a bunch of activity and hope the value is understood. You need to be able to say, plainly, what shipped, what changed, what the impact was, and what’s next. We don’t report “what we did.” We report what was implemented alongside the internal team, and what moved because of it. If it can’t be explained simply enough to make sense in an exec readout, it probably wasn’t tight enough to begin with. The best client relationships I’ve seen are the ones where both sides treat the work like it has to earn the right to exist. (Obligatory: we’re still hiring. Ha.)