Scale IR

If your leads aren't converting into commitments, why? You blame lead quality. You might blame marketing. You might even blame the deal. But its probably none of those variables. It's your sales funnel. Most GPs don't analyze their sales pipeline structure and efficiency, and it's leading to lost leads and expensive capital raises. But there's a way to fix it. Learn more in our latest newsletter 👇

Scale IR is acquiring GenRevv — Expanding Our Full-Funnel Growth Platform for Capital Raisers Today we’re announcing the acquisition of GenRevv, a long-time strategic partner and one of the most effective accredited-investor lead generation teams in the alternative asset space. This move has been years in the making. GenRevv has driven high-quality top-of-funnel investor interest for GPs across real estate, private credit, and other Reg D asset classes. Scale IR has handled what happens next: rapid lead engagement, qualification, sales operations, and the infrastructure required to turn that interest into real activity and investment. Bringing the two companies together creates one integrated growth engine for capital raisers: • Full-funnel support — from targeted traffic to measurable engagement • Shared data layer and attribution across marketing, engagement, and IR • Faster onboarding and cleaner workflows and analytics • Unified leadership, operations, and methodology • A single partner accountable for driving activity, throughput, and process quality For existing clients, nothing changes in your day-to-day delivery except faster iteration, deeper insights, and more coordinated execution behind the scenes. For the market, this solves a major gap: one company responsible for generating demand, activating it, and supporting the conversion infrastructure GPs rely on. More updates coming soon as we roll out the combined roadmap. If you’re raising capital and want a partner built to drive real activity and operational lift - let’s talk. - Scale IR Team

Most LPs don't know how to "buy" your investment. Even if they have invested in private markets before, they don't know your firms process or next steps. High-performing investor relations associates solve this problem in the way they approach lead communication. Learn what they do differently to keep leads moving through the sales pipeline.

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If your team doesn’t share the same definitions for pipeline stages, metrics, and investor signals, you’re building your forecasts on sand. In capital raising, language is part of your IR team infrastructure. Here’s why aligned language is the foundation of predictable raises 👇

When is the right time to hire investor relations support? Too many GPs and emerging sponsors wait until they’re already in the middle of a capital raise—overwhelmed and reactive—before bringing in investor relations help. By then, they’ve often missed opportunities and left capital on the table. If you’re building a growing firm, the best time to hire is before you hit that breaking point. Here are 6 gut-check questions to help you decide whether it’s time to bring on an investor relations team member. 👇

Do you know how your investors move from discovery to commitment? Have you identified the key touchpoints, friction points, and decision stages along the way? In our latest newsletter, we break down the seven stages of the investor journey—and how mapping them can help you raise capital more efficiently.

Are you tracking the right metrics to evaluate your investor relations sales process?

The Equal Opportunity for All Investors Act will redefine who qualifies as an accredited investor, opening private markets to a broader, knowledge-based audience. For many GPs, it’s tempting to see this as a simple compliance update—check a few boxes, update the PPM language, and move on. But that misses the point. This legislation reshapes how you raise and manage capital. New investor segments bring different expectations, smaller average check sizes, and longer, education-heavy sales cycles. Serving them requires different systems, staffing, and investor communications. Given the operational and strategic shifts required to support a higher-volume, lower-dollar investor base, the real question isn’t IF you can raise capital from these investors. It is whether you should? This isn’t about compliance. It’s a business model call. Read more in the article linked in the comments!