Seeing Green

New: Today, Seeing Green launched "12 Days of Greener Giving," our new editorial series highlighting where innovation, design and sustainability come together in holiday gifting toward our goal of empowering consumers in planet-friendly choices. Each day through December 12, we’re spotlighting a different category — from footwear and home essentials to food, personal care, mobility and more — reflecting the rapidly expanding landscape of planet-forward consumer solutions. Our goal is simple: remove friction for people looking to make more sustainable choices by curating credible brands and practical ideas in one place. Day 1 kicked off with planet-friendly sneakers, featuring several standout brands in this space (Allbirds, Thousand Fell, Nothing New, 8000Kicks, CARIUMA and more). Read the press release (link in comments) for more on this initiative. Reach out via messaging if interested in your brand being part of days 2 through 12.

Meet Marine Layer… innovator of cozy + responsible apparel, and the Seeing Green Solutionist of the Day for November 17. New Podcast Episode Alert: Marine Layer in the spotlight (links in comments). Marine Layer has always stood out for its unmistakable style — vintage-inspired, California-casual and built around the idea that clothes should feel broken-in from day one. What began in 2009 as a mission to recreate a perfectly worn-in tee has grown into a full lifestyle brand with custom-developed fabrics, 45+ stores and a loyal community that loves comfort as much as character. Their mens and womens collections are anchored in soft textures, relaxed fits and weekend-easy staples that make everyday dressing feel effortless. But what makes Marine Layer a Seeing Green Solutionist is how consistently they weave responsibility into the business. They are steadily increasing their use of lower-impact materials including organic cotton, upcycled and recycled fibers, TENCEL and hemp. Their Re-Spun program has already diverted hundreds of thousands of pounds of textiles from landfill by inviting customers to return old clothes of any kind for recycling or resale. Packaging has shifted to recyclable paper and FSC-certified materials, and manufacturing partners participate in reputable third-party audits to ensure responsible conditions. Underscoring it all is their status as both a Public Benefit Corporation and a certified B Corp — a commitment to transparency, accountability and long-term stewardship across people and planet. Thank you to Michael Natenshon, Renee Lopes Halvorsen, Molly Getty and the entire Marine Layer team for all that you do! To learn more, check out the attached video as well as their moment in the Seeing Green Podcast spotlight – links in comments. About the Seeing Green Solutionist of the Day This series celebrates and highlights the brands and innovators dedicated to creating a greener, more sustainable world. Each day, the series shines a spotlight on a trailblazer making significant strides in promoting eco-friendly living through innovative products, solutions and practices. 

Want a quick way to catch up on what happened across Seeing Green this week? Check out this short video for highlights including: Solutionists of the Day: Youth To The People showed how clean beauty can scale responsibly through recycled packaging, thoughtfully sourced ingredients and formulas designed for people and planet. Grounded reimagined what electric mobility can look like with modular electric interiors that help campers, creators and small businesses go zero emission faster. Califia Farms demonstrated how plant-based dairy can deliver on taste, performance and climate impact at the same time, offering swaps that make lower-impact living feel seamless. On the Seeing Green Podcast: We released a full Califia Farms spotlight exploring how the company is reshaping plant-based dairy through taste, versatility and a sustainability strategy that spans agriculture, packaging and renewable energy. Our Faves: This week’s edition focused on home textiles with Ettitude, Parachute Home, Coyuchi, Delilah Home and Under the Canopy all showing how sustainable bedding can improve comfort while reducing environmental impact. Recipes of the Day: Spicy Baby Ribs from Juicy Marbles Veggie Quiche from Zero Egg Smoked Old Fashioned from Ahascragh Distillery Vibe Check: A rapid-fire look at eight leading bedding brands to help people find their comfort and sustainability vibe through a fun, tap-to-pause format. Pinterest: Seeing Green is nearing 1,000 pins (!) of inspiration across clean beauty, travel, home, food, mobility and everyday sustainable living. Follow @SeeingGreenEco across the socials for more of our work bringing consumers the stories, spotlights and practical ways to make sustainable living a little easier each day.

Meet Califia Farms… a leader in plant-based dairy alternatives and Seeing Green Solutionist of the Day for November 14. (Check out their new Seeing Green Podcast spotlight episode – link in comments) Califia Farms is a California-born pioneer in plant-based milks, creamers and coffee beverages, built on a simple idea: make dairy-free options taste great and work seamlessly in everyday life. The company has grown into one of the leading plant-based beverage brands in the natural channel, with a product lineup that now spans almond, oat and coconut milks, barista blends, cold brews, creamers and kitchen staples designed to make dairy-free cooking and coffee feel familiar rather than limiting. Califia’s products offer an accessible way for consumers to reduce the environmental footprint of their daily routines, as plant-based dairy uses significantly less land and water and generates far fewer greenhouse gas emissions than traditional dairy. They’re also investing in more circular and sustainable packaging, renewable energy at their Bakersfield facility and partnerships with farmers who are adopting practices that improve soil health and resilience. Combined with simple, nutrient-forward ingredients that support heart health and meet the needs of people with lactose sensitivity, Califia Farms demonstrates how everyday food choices can add up to meaningful benefits for both people and the planet. Thank you to Dave Ritterbush, Suzanne Saltzman Ginestro, Ella Rosenbloom and the entire Califia Farms team for all that you do! To learn more, check out the attached video as well as their moment in the Seeing Green Podcast spotlight – links in comments. 

Meet Youth To The People… clean, vegan skincare company and the Seeing Green Solutionist of the Day for November 10. Youth To The People is a Los Angeles–based skincare company. Built on a family legacy in professional skincare, the brand focuses on high-performance formulas rooted in superfood ingredients and modern science. Their line spans cleansers, moisturizers, sunscreens, body care and targeted treatments designed for effectiveness, consistency and long-term skin health. Their sustainability work is embedded across products and operations, addressing ingredients, manufacturing, packaging and emissions. Formulas are vegan and cruelty-free, and manufacturing is done in California with close oversight of sourcing practices. Packaging prioritizes lightweight glass for most products, high levels of post-consumer recycled plastic when glass isn’t suitable and FSC-certified paper across printed materials. Youth To The People also invests in emissions reduction, refill formats like the lightweight Superfood Cleanser pouch and impact initiatives through its To The Planet Fund, which supports climate justice and biodiversity organizations. Thank you to Joe Cloyes, Greg Gonzalez and the entire Youth To The People team for all that you do! To learn more, check out the attached video as well as their moment in the Seeing Green Podcast spotlight – links in comments. About the Seeing Green Solutionist of the Day This series celebrates and highlights the brands and innovators dedicated to creating a greener, more sustainable world. Each day, the series shines a spotlight on a trailblazer making significant strides in promoting eco-friendly living through innovative products, solutions and practices. 

Want a quick way to catch up on Seeing Green’s busy week across our platform and channels? Check out this short video for highlights including: Solutionists of the Day: COYUCHI showed how organic home textiles can drive comfort and circularity while reducing household impact. Frontiers North Adventures demonstrated how small group Arctic travel can support conservation, community partnerships and wildlife protection. Frog's Leap Winery continued its leadership in regenerative farming, dry farming and renewable energy as one of Napa’s pioneers in sustainable winemaking. On the Seeing Green Podcast: Our new Greening My Kidswear episode explored how organic fibers, circular models and durable design can make family wardrobes lighter on the planet. Our Faves: This week’s edition focused on kidswear, with Hanna Andersson, Mini Rodini, Little Green Radicals and Jackalo (Techstars '23) all showing how style, comfort and sustainability can work together for growing families. Recipes of the Day: The Cozy Queso Harvest Bowl from Fabalish A Veggie Sausage Casserole from MorningStar Farms A Spiced Pineapple Rum and Cola cocktail from Two Drifters Vibe Check: More than twenty sustainable spirits, wine and beer brands spotlighted for anyone planning what to bring to holiday gatherings this season. Follow Seeing Green for more stories, spotlights and practical ways to make sustainable living easier every day.

Cheers to Frog's Leap Winery… sustainable winemaking innovator and the #SeeingGreen Solutionist of the Day for November 7. Frog’s Leap Winery is a long-standing Napa Valley producer known for pairing traditional farming with a steady, soil-first philosophy. Founded more than forty years ago, the winery built its reputation on the idea that balanced wines come from balanced vineyards. Their work is grounded in agricultural decisions made at the vine level rather than in the cellar, and they have stayed consistent with that approach as the business has grown. Frog’s Leap farms all estate vineyards organically and relies on dry farming rather than irrigation, which reduces water use and encourages deeper, healthier root systems. The property incorporates native plantings, orchards and hedgerows to support biodiversity across the site. The winery operates a solar array that supplies most of its energy needs, and its hospitality building is LEED certified with geothermal temperature control below the parking area. These choices shape both the environmental footprint and the character of the wines themselves. Thank you to john williams, Tori Williams and the entire Frog’s Leap team for all that you do! To learn more, check out the attached video as well as their moment in the Seeing Green Podcast spotlight – links in comments. About the Seeing Green Solutionist of the Day This series celebrates and highlights the brands and innovators dedicated to creating a greener, more sustainable world. Each day, the series shines a spotlight on a trailblazer making significant strides in promoting eco-friendly living through innovative products, solutions and practices. 

Meet Frontiers North Adventures... sustainable Arctic expeditions pioneer and Seeing Green Solutionist of the Day for Nov 5. For nearly four decades, they’ve been redefining Arctic exploration through conservation, innovation and community partnership, leading small-group experiences that bring travelers closer to polar bears, beluga whales and the northern lights while protecting the ecosystems and cultures that make the North unique. From partnering with Polar Bears International on the world’s first electric Tundra Buggy® to collaborating with Indigenous guides and researchers, they’re proving that travel can be a tool for stewardship, not just sightseeing. Thanks to John Gunter and the entire Frontiers North team for all that you do.

Meet COYUCHI... pioneer in sustainable home offerings and the Seeing Green Solutionist of the Day for Nov 3. As the first organic bedding brand in the U.S., they’ve spent more than 30 years showing what it looks like to live closer to nature, crafting sheets, towels and home textiles from 100% organic fibers that are free from plastics, synthetics and toxins. Their approach goes beyond organic to regenerative, working with farms that restore soil health and protect biodiversity. Through programs like 2nd Home Renewed, they’ve also pioneered circularity in home textiles, keeping more than 186,000 pounds of fabric out of landfills by renewing or recycling pre-loved Coyuchi items. Coyuchi is a reminder that the spaces where we rest and recharge should reflect the same care we give to the planet. Natural materials, timeless design and a genuine commitment to the Earth — that’s comfort with a conscience.

Want a quick way to catch up on Seeing Green's busy week across our platform and channels? Check out this quick video for highlights from the week such as... Solutionists of the Day: Depop is reshaping retail through resale — keeping clothes in play and out of landfill. MorningStar Farms is making plant-based eating craveable while shrinking the footprint of traditional proteins. On the Seeing Green Podcast: full spotlights on both brands, plus Greening My Laundry — how refills, cold washes and smarter detergents are cleaning up one of the dirtiest household routines. Our Faves: Alter Eco, GoodSAM Foods, Magic Chocolate and Theo Chocolate — indulgence meets impact. Recipes of the Day: Buffalo Chick’n Pizza from Abbot’s, North Beach Italian Sandwich from Prime Roots, and an Apple & Ginger Spritz from Sapling Spirits. Vibe Check: 20+ menswear brands redefining sustainable style for 2026. Halloween Special: trick-or-treaters dressed as refillable lipstick, cold-water washing machines and more.