TendedBar

I'm so excited to announce our Fusion by Diageo 2025 cohort, focusing on Reimagining the Consumer Experience! I love this global partnership lab that we've created, helping Diageo to advance their strategic agenda by working with incredible startups (who collectively have raised $700m+). Check out our amazing participants below 👇🏻 - Challenge: Elevating Cultural Events and Spaces: Fever: Global live-entertainment discovery platform powered by cutting edge new technology Togather: Platform connecting live event hosts with curated suppliers LineLeap: Gets you to the fun, faster. 1M+ people use the app at 500+ bars & venues to skip long lines, pay for cover, get event tickets & more TendedBar: Automated beverage dispensing system specializing in custom cocktails at the touch of a button Gratis Intelligence: A digital solution automating in-venue sampling, personalizing consumer experiences, and capturing verified insights - Challenge: Unlocking Seamless and Secure Retail Experiences: Trigo: Redefining the future of retail with cutting-edge Computer Vision AI and data-driven solution PulpaTronics: Develops fully recyclable paper-based and metal-free RFID (Radio Frequency Identification) tags Staxel: Robotic stores with AI conversational shopping assistants Sekura Global: Leading developer of theft prevention devices for retail merchandise - Challenge: Empowering Consumers with the Facts, Tools and Support to Make Informed Drink Choices: Sunnyside: Leading app for building healthier drinking habits KnoNap: A portable, single-use test detecting 12 drink-spiking drugs in beverages in as little as one minute, enabling consumers to say Knope to drink spiking Aircards: A global production studio dedicated to immersive storytelling In the last four weeks, these leading startups have had access to Diageo’s industry expertise and consumer insights, alongside external speakers and coaching to develop new-to-world consumer-focused, digital concepts. The next stage of the programme will see a selection of these startups go into our ‘Refine’ phase to develop their pilots with Diageo, and allow for further testing and validation. I can't wait to see what we create together!

As biometric identification verification has expanded to numerous use cases, consumer privacy laws make it critical for self-service equipment to comply with rules intended to protect consumer privacy. Such laws often require an organization to get a customer's consent to collect their biometric information. Justin Honeysuckle, co-founder and president of TendedBar, will join a panel of experts at Self-Service Innovation Summit 2024 who will offer guidance on how to utilize biometric identification technology effectively while complying with consumer protection laws. #SelfServiceSummit #selfservice #kiosks #biometrics