When you create a Classic ad set, you can set a budget, schedule, and bid at the ad set level to control your spending. If your campaign uses budget optimization (also known as Dynamic Group Budget), budgets and schedules are managed at the campaign level, but you can still set a cost cap or bid amount with a supported bidding strategy.
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To set your budget, schedule, and bid:
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Go to the Budget & schedule section of your Classic ad set setup for new or existing ad sets.
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From the Budget dropdown, select your preferred budget option (daily, lifetime, or both a daily and lifetime) and enter your budget amount.
- Campaign Manager automatically recommends a default daily budget for new ad sets. It is important to note that your actual daily spent might vary. Default daily budget is only available for USD and EUR currencies at this time.
- A continuous schedule is the only schedule option when you choose Set both a daily and lifetime budget as your budget option.
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Under Schedule, select your preferred ad set schedule option and enter the required dates in the date fields.
Important to know
LinkedIn recommends that advertisers don’t change the start date of an ad set to within 24 hours of the current ad set schedule, as ad set updates might not be fully implemented in time. If your campaign's start date is already set, it cannot be changed to start within the next 24 hours. For example, if your campaign is scheduled to start on Wednesday but you want to start it on Monday, you must make the change before Monday, as same-day schedule changes aren't allowed. -
Under Bidding, review your Optimization goal. Campaign Manager automatically recommends an optimization goal aligned with your ad set objective.
- Click Change to select a different optimization goal. You can't change the optimization goal for Sponsored Messaging ad formats.
- Note: For lead generation ad sets that meet the qualified leads requirements, the optimization goal defaults to qualified leads and the bidding strategy is maximum delivery. You can change the optimization goal, but it’s recommended that you select qualified leads to ensure your ads are delivered to members who are most likely to convert.
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Review your Bidding strategy. Campaign Manager automatically selects a bidding strategy aligned with your ad set objective.
- If you selected cost cap or manual bidding as your strategy, enter an amount as your cap or as your bid.
- Depending on which objective you select, you might be able to click on additional options to see other available bidding strategies.
Important to know
Your ad set will begin running at 12:00 AM UTC on your start date. If you schedule an end date, your ad set will end at 11:59 PM UTC on your end date. If you schedule your ad set to start later, your ad set will begin running at 12:01 AM UTC on your start date. If you schedule an end date, your ad set will end at midnight UTC on your end date.
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