About
I work with marketing, digital, and tech teams at large companies trying to get more out…
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Articles by Adam
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Web Personalization for Anonymous Visitors
Web Personalization for Anonymous Visitors
The myth that effective personalization requires troves of historical data has become a self-imposed constraint. This…
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Three Data Nightmares I See Inside $500M+ Companies
Three Data Nightmares I See Inside $500M+ Companies
If you’re leading digital, marketing, or data at a large company, these headaches probably sound way too familiar. I…
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Get Found in AI Chatbots
Get Found in AI Chatbots
Answer Engine Optimization: AEO Is The New Search Frontier The rules of search visibility are being rewritten. As AI…
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Hidden Power Move: Industry Leaders Build Custom Digital Products
Hidden Power Move: Industry Leaders Build Custom Digital Products
Bloomberg Terminal processes 60 billion market data points daily. Yet its power isn't in the data—it's in the custom…
2 Comments -
Not your grandfather’s Drupal
Not your grandfather’s Drupal
Fresh off the heels of Acquia Engage 2024, I was reminded not only of the power of Acquia’s products, but how it’s very…
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Integrating Innovation in Banking Products
Integrating Innovation in Banking Products
Tip 20 of 2022's 22 Tactics for Banks: Spend time in the innovation lab; banking and financial products don’t have to…
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Banks can leverage their CMS for more than just a website
Banks can leverage their CMS for more than just a website
Content management systems are a sizable investment. For banks, the website itself may not deliver the returns you’re…
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Data Visualization & Animation for Banks
Data Visualization & Animation for Banks
Tip 15 of 2022's 22 Tactics for Banks: Animating data engages customers, reinforces brand equity, and drives leads…
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Tip #13: Use micro-interactions to spice up the mundane tasks that bankers perform
Tip #13: Use micro-interactions to spice up the mundane tasks that bankers perform
Tip #13: Tasks such as making payments and checking account balances can become enjoyable -- and maybe even fun -- by…
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2022's 22 Tactics for Banks - #11
2022's 22 Tactics for Banks - #11
Personalized interactions across channels and products demonstrate that you know your customers and care. Banks are…
2 Comments
Activity
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First CES in the books! A pleasure to represent Dynata in Las Vegas. An awesome week of running into clients, old colleagues and friends! From…
First CES in the books! A pleasure to represent Dynata in Las Vegas. An awesome week of running into clients, old colleagues and friends! From…
Liked by Adam Picker
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What a total pleasure to spend time with these IBD warriors listening to them bravely sharing their journeys with Crohn’s and colitis and capturing…
What a total pleasure to spend time with these IBD warriors listening to them bravely sharing their journeys with Crohn’s and colitis and capturing…
Liked by Adam Picker
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This is a phenomenal concept. We're all (or most of us) on a 'live healthier lives' journey. Too often we try to make monumental shifts in our…
This is a phenomenal concept. We're all (or most of us) on a 'live healthier lives' journey. Too often we try to make monumental shifts in our…
Liked by Adam Picker
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Volunteer Experience
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Coach
NFL Youth Flag Football Coach
Children
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Join us in: Thinking. Making. Lifing. A small glimpse into how the work gets made at Material: Ideas in progress, creations all around us, and…
Join us in: Thinking. Making. Lifing. A small glimpse into how the work gets made at Material: Ideas in progress, creations all around us, and…
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I love Monster Energy. Ultra Zero has been my vice for over a decade. The price keeps going up, which made me try some other options. I found one…
I love Monster Energy. Ultra Zero has been my vice for over a decade. The price keeps going up, which made me try some other options. I found one…
Shared by Adam Picker
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Congratulations Alex Budd for winning the Up and to the Right award. You represent what it means to Get it Done and Do it Right!
Congratulations Alex Budd for winning the Up and to the Right award. You represent what it means to Get it Done and Do it Right!
Liked by Adam Picker
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Drupal turns 25 today. 💙✨ This isn't just a birthday for a piece of software; it's a testament to resilience, constant evolution, and the…
Drupal turns 25 today. 💙✨ This isn't just a birthday for a piece of software; it's a testament to resilience, constant evolution, and the…
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25 years ago today, I released Drupal 1.0.0. What started as a hobby became a community, and then a pillar of the Open Web, used by million of…
25 years ago today, I released Drupal 1.0.0. What started as a hobby became a community, and then a pillar of the Open Web, used by million of…
Liked by Adam Picker
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2025: Consumers stayed active, but commitment sizes came down. Smaller-ticket discretionary categories held up through the year, while larger-ticket…
2025: Consumers stayed active, but commitment sizes came down. Smaller-ticket discretionary categories held up through the year, while larger-ticket…
Liked by Adam Picker
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When I reflect on the last decade of my career, Drupal has been a constant presence beneath it all. Today, Drupal turns 25! Since October 2015, I’ve…
When I reflect on the last decade of my career, Drupal has been a constant presence beneath it all. Today, Drupal turns 25! Since October 2015, I’ve…
Liked by Adam Picker
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Miguel built a thriving dental practice. But behind the success, he was exhausted, overweight, and frustrated. Long days at work, late nights, and…
Miguel built a thriving dental practice. But behind the success, he was exhausted, overweight, and frustrated. Long days at work, late nights, and…
Liked by Adam Picker
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