Gil Velasquez

Strategic Marketing Manager, B2B Marketing - NextEra Energy Services;
• Accountable for conversion of project matrices for marcomm projects into new management software
• Responsible for development of dinner series educating Fortune 500 clients on full offerings portfolio
• Creation of case study library for business development use & for easy deployment by salespersons
• New product offering development in structured products for current clients, increasing sticky-factor

Bolton Technical - • Setting sales goals, strategies, and tactical execution across B2B & BD, B2C, eComm
• Developed eCommerce website alongside AMZN marketplace increasing sales from $187k to $1.25mn
• Accountable for ABM goals, KPIs and OKRs to increase B2B sales 6x
• Establishing business development strategies & tactics on new products in B2B space
• Responsible for full lifecycle product development of new products from production sourcing to branding / identity, packaging… Show more

Bolton Technical - • Setting sales goals, strategies, and tactical execution across B2B & BD, B2C, eComm
• Developed eCommerce website alongside AMZN marketplace increasing sales from $187k to $1.25mn
• Accountable for ABM goals, KPIs and OKRs to increase B2B sales 6x
• Establishing business development strategies & tactics on new products in B2B space
• Responsible for full lifecycle product development of new products from production sourcing to branding / identity, packaging design, and go-to-market strategy & pricing Show less

Wärtsilä - Marketing for a global-based initiative to form a think-tank for the company called "Path To 100" and directed SEO / SEM / PPC and Social Media Advertising (Facebook & LinkedIn). Tasked with initial settings of social, forums, webinars, emails, and brand guidance and aided in steering global development of membership, roles, responsibilities, and tasked with their interaction thereto. Worked with global teams in guiding digital development for website and social media and helping… Show more

Wärtsilä - Marketing for a global-based initiative to form a think-tank for the company called "Path To 100" and directed SEO / SEM / PPC and Social Media Advertising (Facebook & LinkedIn). Tasked with initial settings of social, forums, webinars, emails, and brand guidance and aided in steering global development of membership, roles, responsibilities, and tasked with their interaction thereto. Worked with global teams in guiding digital development for website and social media and helping with special event concepts while directing blog content writers, guiding content development, and steering strategic high-level guidance. Established a format for outreach and consideration, new member packets, and the like for project growth and member participation in the think-tank. Likewise responsible, when necessary, to supply blogs, evergreen content, and social media content when needed. Show less

Directed marketing and advertising activities encompassing all aspects from strategic content development to re-branding, taglines, communications, sales materials, and tradeshow activities for one of the nation's leading rigging / lifting shops. Responsible for branding and marcomm for new engineering services division highlighting capabilities of in-house fully built-out engineering lift system designs led by a PE on staff. Created, launched, and branded all social media for the company… Show more

Directed marketing and advertising activities encompassing all aspects from strategic content development to re-branding, taglines, communications, sales materials, and tradeshow activities for one of the nation's leading rigging / lifting shops. Responsible for branding and marcomm for new engineering services division highlighting capabilities of in-house fully built-out engineering lift system designs led by a PE on staff. Created, launched, and branded all social media for the company. Directed sales leads initiatives, email campaigns, and directed b2B interactive site launch. Show less

Development of a start-up as a part of Houston Wire and Cable and Southwest Wire Wope - developed product line, material, and GTM strategy for the B2C division of a B2B brand from the ground up; Directed marketing and advertising activities encompassing all aspects from strategic content development: website content, product categories, SKU numbers, taglines, communications, sales materials, spec sheets, blogs, and social media. Created, launched, and branded all social media for the company… Show more

Development of a start-up as a part of Houston Wire and Cable and Southwest Wire Wope - developed product line, material, and GTM strategy for the B2C division of a B2B brand from the ground up; Directed marketing and advertising activities encompassing all aspects from strategic content development: website content, product categories, SKU numbers, taglines, communications, sales materials, spec sheets, blogs, and social media. Created, launched, and branded all social media for the company. Directed sales leads initiatives, email campaigns, and directed eCommerce site launch. Show less

Directed marketing and advertising activities encompassing all aspects from strategic content development to re-branding, taglines, communications, sales materials, and tradeshow activities for one of the nation's leading rigging / lifting shops. Responsible for branding and marcomm for new engineering services division highlighting capabilities of in-house fully built-out engineering lift system designs led by a PE on staff. Created, launched, and branded all social media for the company… Show more

Directed marketing and advertising activities encompassing all aspects from strategic content development to re-branding, taglines, communications, sales materials, and tradeshow activities for one of the nation's leading rigging / lifting shops. Responsible for branding and marcomm for new engineering services division highlighting capabilities of in-house fully built-out engineering lift system designs led by a PE on staff. Created, launched, and branded all social media for the company. Directed sales leads initiatives, email campaigns, and directed eCommerce site launch. Show less

Oversaw change content marketing across all oil, gas, metals, mining, and petrochemical product lines (inclusive of upstream, downstream, and midstream - all points from wellhead to burner tip and earth to smelter). Re-engineered marketing collateral in new brand, developed marketing material for a variety of uses, including multi-client studies. Developed creative design and copy for web, digital media space, and conducted a full and comprehensive marketing analysis of competitive… Show more

Oversaw change content marketing across all oil, gas, metals, mining, and petrochemical product lines (inclusive of upstream, downstream, and midstream - all points from wellhead to burner tip and earth to smelter). Re-engineered marketing collateral in new brand, developed marketing material for a variety of uses, including multi-client studies. Developed creative design and copy for web, digital media space, and conducted a full and comprehensive marketing analysis of competitive communication positions across their B2B client impacted space in social media, website presence, and affected email campaigns. Experienced with working with multinational internal and external clients; engaged in best practices development, and advised on PR, Lead Management, digital content, email campaigns, and print collateral. Show less