Guru Hariharan

Guru Hariharan Guru Hariharan is an influencer

CEO at CommerceIQ 🦄 | Host of Leaders in REM feat. C-Suite Ecommerce leaders | 👇 DM me if you run a Fortune 100 brand and need help growing your Ecommerce business

Los Gatos, California, United States
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About

Building CommerceIQ, the industry leading Retail Ecommerce Management platform. CommerceIQ is a Billion-dollar Software company backed by investors such as SoftBank, Insight Partners, and Madrona.

Articles by Guru

  • A.I. in Retail Ecommerce: October(ish) 2023 Recap
    Nov 3, 2023

    A.I. in Retail Ecommerce: October(ish) 2023 Recap

    Every day there is a new announcement on advancements in Generative AI across our industry. Going forward, every month…

    6 Comments
  • Leaders in REM: Cynthia Chen
    Jul 20, 2023

    Leaders in REM: Cynthia Chen

    For those who are new here, every week(ish) I'll share various topics that I think are important for the modern leader…

    2 Comments
  • Leaders in REM: Doug Straton
    Jun 29, 2023

    Leaders in REM: Doug Straton

    For those who are new here, every week(ish) I'll share various topics that I think are important for the modern leader…

    1 Comment
  • Leaders in REM: Hubert Joly
    Jun 8, 2023

    Leaders in REM: Hubert Joly

    For those who are new here, every week(ish) I'll share various topics that I think are important for the modern leader…

    2 Comments
  • Leaders in REM: Kevin George
    Jun 1, 2023

    Leaders in REM: Kevin George

    For those who are new here, every week(ish) I'll share various topics that I think are important for the modern leader…

    2 Comments
  • Leaders in REM: Jim Sanduski
    May 25, 2023

    Leaders in REM: Jim Sanduski

    For those who are new here, every week(ish) I'll share various topics that I think are important for the modern leader…

    1 Comment
  • Leaders in REM: Claudine Patel
    May 11, 2023

    Leaders in REM: Claudine Patel

    For those who are new here, every week(ish) I'll share various topics that I think are important for the modern leader…

    2 Comments
  • Leaders in REM: Sri Rajagopalan
    May 4, 2023

    Leaders in REM: Sri Rajagopalan

    For those who are new here, every week(ish) I'll share various topics that I think are important for the modern leader…

    1 Comment
  • Leaders in REM: Sandeep Dadlani
    Apr 27, 2023

    Leaders in REM: Sandeep Dadlani

    For those who are new here, every week(ish) I'll share various topics that I think are important for the modern leader…

    1 Comment
  • Leaders in REM: Max Rangel
    Apr 20, 2023

    Leaders in REM: Max Rangel

    For those who are new here, every week(ish) I'll share various topics that I think are important for the modern leader…

    3 Comments
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Activity

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Experience

  • CommerceIQ Graphic

    Founder and CEO

    CommerceIQ

    - Present 6 years 10 months

    Palo Alto, California, United States

    We unlock profitable market share growth for consumer brands through intelligent automation. Our unified platform applies machine learning and automation across marketing, supply chain, and sales operations to help brands boost share-of-voice (SOV), minimize out-of-stock (OOS), and prevent revenue leakage. Nestle, Colgate, Whirlpool, and more than 2,200 consumer goods leaders use CommerceIQ as the single source of truth for their retail ecommerce. CommerceIQ has raised $200 million from venture…

    We unlock profitable market share growth for consumer brands through intelligent automation. Our unified platform applies machine learning and automation across marketing, supply chain, and sales operations to help brands boost share-of-voice (SOV), minimize out-of-stock (OOS), and prevent revenue leakage. Nestle, Colgate, Whirlpool, and more than 2,200 consumer goods leaders use CommerceIQ as the single source of truth for their retail ecommerce. CommerceIQ has raised $200 million from venture investors including Softbank, Insight Partners, and Madrona Venture Group.

  • Boomerang Commerce Graphic

    Founder and CEO

    Boomerang Commerce

    - 6 years 10 months

    Seattle || San Francisco Bay Area || Bangalore India

    Dynamic Pricing engine.
    Exited to Lowe’s (NYSE:LOW)

  • eBay Graphic

    Director and GM, Global Marketplace Experience

    eBay

    - 1 year 1 month

    San Jose, CA

    + General Manager, Marketplace Experience, eBay Inc.
    + Launched "Fast N Free" - eBay's brand and personalization engine for fast and free fulfillment
    + Delivered 100 bps growth to overall eBay revenue (incremental $250MM in annual sales)
    + Led global team with direct reports in NA, EU and Apac

  • Founder

    Equal Craft (non-profit)

    - 4 years

    • Built a fair-trade online marketplace that introduces under-appreciated art forms to western audiences.
    • Partnered with Ashoka sponsored organization to showcase 170 museum quality artwork created by artisans from 25 villages.
    • Created strategic partnership with Amazon.com for consumer payments and inventory fulfillment.

  • Shutterfly Graphic

    Sr Director

    Shutterfly

    - 1 year 7 months

    Phoenix, Arizona Area

    * Head of product delivery for the company's flagship Photobooks product-line
    * Head of Product Development Center at Phoenix

  • Amazon.com

    Amazon.com

    5 years 7 months

    • Amazon.com Graphic

      Manager, Amazon Seller Services and Head of Amazon Dev Center at Phoenix

      Amazon.com

      - 3 years

      Phoenix, Arizona Area and Seattle, WA

      • Awarded "Role Model" (leadership) and "Outstanding" (overall performance).
      • Co-founded the Amazon WebStore program. Took it from idea to free cash flow positive in 28 months.
      • Co-founded the WebStore India team. Recruited and trained engineering and customer service teams.
      • Part owner of the P&L (owned revenue of the small and medium business segment, $40MM revenue)
      • Led a team responsible for 15k online stores. Implemented marketing and product strategies that increased…

      • Awarded "Role Model" (leadership) and "Outstanding" (overall performance).
      • Co-founded the Amazon WebStore program. Took it from idea to free cash flow positive in 28 months.
      • Co-founded the WebStore India team. Recruited and trained engineering and customer service teams.
      • Part owner of the P&L (owned revenue of the small and medium business segment, $40MM revenue)
      • Led a team responsible for 15k online stores. Implemented marketing and product strategies that increased total sales by 400% (from $8MM in 2008 to $40MM in 2009) and same store sales by 50%.
      • Played key role in the acquisition of a company in Phoenix and converting it into an Amazon Development Center.
      • Led the top-grading effort for the center to improve people and process quality. As a direct result of my efforts, Phoenix was named the best remote development center for Amazon.com in 2008.

    • Amazon.com Graphic

      Manager, Demand Generation, Amazon Services

      Amazon.com

      - 1 year 11 months

      • Led a team to establish Amazon’s first self-service B2B marketing channel. This channel increased new customer acquisition for Amazon’s B2B products 10x from 450 in 2006 to 4K in 2007.
      • Negotiated deal with Sony (SonyBMGstore.com) to power worldwide music sales on Amazon WebStore. Launched Amazon’s outlet website, WarehouseDeals.com (called out in 2008 Consumer Reports as one of the top destination sites for refurbished item sales).

    • Amazon.com Graphic

      Engineering Lead

      Amazon.com

      - 1 year 9 months

      Sr Software Engineer, Retail Systems 1/2005 – 2/2006
      • Led the project across supply chain, fulfillment and retail business teams across 6 countries to build Amazon’s first ever open to buy retail budgeting tool for the $15B worldwide inventory.
      • Created merchandize management tool for inventory and pricing decisions for Amazon.com best sellers, and trained merchandizers for all categories in 6 countries to use it. The tool increased in-stock levels for…

      Sr Software Engineer, Retail Systems 1/2005 – 2/2006
      • Led the project across supply chain, fulfillment and retail business teams across 6 countries to build Amazon’s first ever open to buy retail budgeting tool for the $15B worldwide inventory.
      • Created merchandize management tool for inventory and pricing decisions for Amazon.com best sellers, and trained merchandizers for all categories in 6 countries to use it. The tool increased in-stock levels for Amazon.com best sellers by 50 basis points and reduced cost of goods by 500 basis points.
      Software Engineer, Inventory Planning Systems 6/2004 – 12/2004
      • Part of the core team (as the lead for inventory planning) that established the Amazon fulfillment centers in Germany and Amazon’s European distribution network.
      • Performed business analysis to define optimum inventory level goals by product line for Amazon’s worldwide inventory. Calibration based on the goals reduced operating inventory liabilities by 400 basis points, yet raising the customer satisfaction service levels by 600 basis points.

  • IBM Research Almaden San Jose Graphic

    Researcher

    IBM Research Almaden San Jose

    - 5 months

    Researched data mining applications in content personalization in user workspaces
    Developed neural network based learning framework in Java

  • Researcher

    Project Dynamap

    - 2 years

    Researched AI applications in GPS
    Developed machine learning architecture to provide location specific information to mobile users

  • Co-Founder

    VidyaJyoti Technologies

    - 2 years

    • Founded company providing web-enabled educational services for students in India.
    • Negotiated partnerships with educational institutions to provide tests and study materials.
    • Best Innovation Award, E-Awards 2000 (national entrepreneurship competition).

Education

  • The Wharton School Graphic

    University of Pennsylvania - The Wharton School

    MBA

  • The University of Texas at Austin Graphic

    The University of Texas at Austin

    MS Electrical and Computer Engineering

    Activities and Societies: Internship, IBM Research, Almaden, CA; Teaching Assistant; Master’s Thesis, Automated Stock Trading and Data Mining; World Cup Robotic Soccer, Italy

    Machine Learning

  • Delhi Institute of Technology

    B E Computer Engineering

    Activities and Societies: Founding President Computer Society of India, Spic Macay cultural society; Internship: Indian Institute of Technology (IIT) Delhi, University of Eastern Finland and Nokia Communications, Finland

Volunteer Experience

  • Equal Craft Graphic

    volunteer

    Equal Craft

    - Present 19 years 1 month

    Economic Empowerment

Skills

Publications

  • News Mining Agent for Automated Stock Trading

    LAP LAMBERT Academic Publishing

    Stock market dynamics have drawn the attention of analysts from varied academic disciplines and commercial circles. The advent of online trading and real time facilities in the stock markets has fired a new field of interest in developing automatic trading agents that conduct trades in a relatively autonomous fashion under fixed strategies. This book examines a trading strategy based on analysis of external input in the form of online news. A machine-learning model is built using the reaction…

    Stock market dynamics have drawn the attention of analysts from varied academic disciplines and commercial circles. The advent of online trading and real time facilities in the stock markets has fired a new field of interest in developing automatic trading agents that conduct trades in a relatively autonomous fashion under fixed strategies. This book examines a trading strategy based on analysis of external input in the form of online news. A machine-learning model is built using the reaction of stock markets to news items spread over a period of time. The news-based agent uses this model in real time to predict the price movement of stocks, and place orders accordingly. The performance the agent is evaluated by conducting controlled experiments with proven opponent strategies based on statistical models.

    See publication

Patents

  • Reducing system resource requirements for user interactive and customizable image-based product designs

    Issued US US 20120284594 A1

    A method for assisting a user to design a photo book includes displaying layouts of a first page and a second page of the photo book at the user interface, storing a first snapshot image and a first dynamic render object in association with the first page and a second snapshot image and a second dynamic render object in association with the second page, allowing a user to select the first page for editing by at the user interface, in response to user selection of the first page, representing…

    A method for assisting a user to design a photo book includes displaying layouts of a first page and a second page of the photo book at the user interface, storing a first snapshot image and a first dynamic render object in association with the first page and a second snapshot image and a second dynamic render object in association with the second page, allowing a user to select the first page for editing by at the user interface, in response to user selection of the first page, representing the first page by the first dynamic render object at the user interface, representing the second page by the second snapshot image at the user interface, and allowing the user to vary the first dynamic render object in the first page at the user interface.

    Other inventors
    See patent

  • Presenting alternative shopping options

    Issued US US 8635119 B1

    Disclosed are various embodiments for presenting alternative shopping options to a customer. A collection of alternative shopping options is identified in a computing device based upon subject matter of a network page generated by a first one of a plurality of network sites to be presented to a customer. Each of the network sites is configured to sell a plurality of products, and at least one of the alternative shopping options comprises a purchase opportunity associated with a second one of…

    Disclosed are various embodiments for presenting alternative shopping options to a customer. A collection of alternative shopping options is identified in a computing device based upon subject matter of a network page generated by a first one of a plurality of network sites to be presented to a customer. Each of the network sites is configured to sell a plurality of products, and at least one of the alternative shopping options comprises a purchase opportunity associated with a second one of the network sites. An estimate of a benefit for each of the alternative shopping options is determined with respect to the first one of the network sites, and a subset of the alternative shopping options is identified to be included in the network page based at least upon the estimates. The subset of the alternative shopping options is included in the first network page.

    Other inventors
    See patent

  • Method and system for using recommendations to prompt seller improvement

    Issued US US8396750

    Amazon Selling Coach

    Disclosed are various embodiments for recommending improvements in merchant network sites. In one example, a plurality of recommendations are stored in a memory accessible by a server, the recommendations being applicable to improve an operation of the network presence of at least one of a plurality of online merchants, and wherein a criteria is associated with each of the recommendations, each criteria determining whether a corresponding one of the recommendations…

    Amazon Selling Coach

    Disclosed are various embodiments for recommending improvements in merchant network sites. In one example, a plurality of recommendations are stored in a memory accessible by a server, the recommendations being applicable to improve an operation of the network presence of at least one of a plurality of online merchants, and wherein a criteria is associated with each of the recommendations, each criteria determining whether a corresponding one of the recommendations applies to the network presence of a respective one of the online merchants. A subset of the recommendations applicable to the network presence of one of the online merchants is identified and an implementation status is determined for each of the subset of recommendations. The recommendations in the subset are presented along with the implementation status of each of the recommendations to an agent of the one of the online merchants.

    Other inventors
    See patent

  • PERSONALIZED DELIVERY TIME ESTIMATE SYSTEM

    Filed US U.S. Patent Application Serial No.: 13/436,618

    eBay FAST 'N FREE (personalized delivery) is a proprietary method of estimating delivery times based on the buyer's proximity to the item location, the shipping service selected, the seller's shipping history, and various other factors.

    A personalized delivery estimate system is described. A commercial transaction is generated between a seller and a buyer for an item in an online marketplace. Historical transactions of buyers and sellers in the online marketplace are stored in a storage…

    eBay FAST 'N FREE (personalized delivery) is a proprietary method of estimating delivery times based on the buyer's proximity to the item location, the shipping service selected, the seller's shipping history, and various other factors.

    A personalized delivery estimate system is described. A commercial transaction is generated between a seller and a buyer for an item in an online marketplace. Historical transactions of buyers and sellers in the online marketplace are stored in a storage device. A personalized delivery time estimate is computed for the buyer of the commercial transaction using seller information, buyer information, and item information with the historical transactions of buyers and sellers in the online marketplace.

    Other inventors
    See patent

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