Eduardo Lopez

Eduardo Lopez

San Francisco, California, United States
10K followers 500+ connections

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About

Marketing leader with 10+ years of experience running product marketing, content, and…

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Activity

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Experience

  • Sardine Graphic

    Sardine

    San Francisco, California, United States

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    New York City Metropolitan Area

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    San Francisco Bay Area

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    San Francisco Bay Area

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    San Francisco Bay Area

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    Greater Atlanta Area

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    Greater Atlanta Area

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    San Francisco Bay Area

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    Miami, Florida, United States

Education

  • Florida International University Graphic

    Florida International University

    Social psychology and Behavior Analysis. Worked as a Researcher in the legal psychology lab, studying eye witness testimony and unconscious bias.

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Licenses & Certifications

Volunteer Experience

  • PRSA Georgia Graphic

    Advisory Committee Member

    PRSA Georgia

    - 1 year

    Education

  • Park Pride Graphic

    Advisory Board Member

    Park Pride

    - 1 year

    Environment

  • Toastmasters International Graphic

    Area 51 Director

    Toastmasters International

    - 1 year

    Education

  • Toastmasters District 47 Graphic

    Team Leadership Institute PR Seminar

    Toastmasters District 47

    - Present 13 years 1 month

    Education

    Public Relations officer training:

    Hosted an interactive workshop designed to promote club image, utilize TM branding increase chapter marketability, and held a problem solving session where marketing campaign errors are addressed, corrected, and issued a follow up plan to measure effectiveness was put in place.

Publications

  • 20 Great Career-Building Activities Using Instagram and Snapchat

    Rosen Publishing

    With the landscape of social media changing rapidly, image-based platforms like Snapchat and Instagram are growing more popular as access to high-quality cameras become a part of daily life. To prepare students for success in writing, creating content, and marketing, this guide walks the reader through both of these exciting platforms, comparing their advantages and drawbacks. The twenty activities included give students concrete skills to develop as they consider their audience, map out plans…

    With the landscape of social media changing rapidly, image-based platforms like Snapchat and Instagram are growing more popular as access to high-quality cameras become a part of daily life. To prepare students for success in writing, creating content, and marketing, this guide walks the reader through both of these exciting platforms, comparing their advantages and drawbacks. The twenty activities included give students concrete skills to develop as they consider their audience, map out plans for the content they plan to post, and learn how to use social media to attract the notice of colleges and employers.

    See publication

  • Takeaways from Beyoncé’s bawdy Red Lobster nod

    PRDaily.com

    News organizations and marketers blasted Red Lobster for its tardy response to a high-profile mention from the pop star. One strategist suggests taking the high road instead.

    See publication

  • Before You Publish, Ask Yourself: Is This Actually Valuable?

    LinkedIn

    Time is the most precious gift we are given daily. It's no secret that customers are no longer looking for products; they are looking for experiences. Eduardo discusses the pitfalls of publishing bad content and offers science-based content marketing tactics that increase sharability, likeability quotient and overall value.

    See publication

  • The Patriots Have More to Worry About Than #Deflategate and Headsets

    AIM Sports Reputation Management

    An important part of brand management is the ability to be perceived as consistent. Consistency leads to clarity and consumers trust things they understand. Eduardo evaluates why the New England Patriots' brand is under scrutiny and details what factors affect fan trust and commitment, as well as ways to bolster those areas.

    See publication

Courses

  • Advanced Content Strategies for Social Media: What Your Company Should Talk about to Make Others Talk about You in 2014

    14W0103D

  • Advanced PR Writing

    PUR4106

  • Advanced Print Concepts

    ADV 4101

  • Bringing the Power of PR to Brand Marketing

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  • Consumer Psychology

    SOP4645

  • Developing a Strategic Mindset

    Paul Argenti

  • Experimental Social Psychology

    SOP4214

  • Legal Psychology

    SOP4842

  • Media Planning

    ADV 4300

  • Optimize 360: An Integrated Approach to Digital Marketing and PR

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  • Principles of Advertising

    ADV 3008

  • Principles of Public Relations

    PUR3000

  • Social Psychology

    SOP3004

  • Strategic Communication: Connecting Strategic Vision to Execution

    Paul Argenti

  • The Incredible Power of Message Mapping for PR: How to Focus Messages to Strengthen Branding, Positioning and Reputation

    D

  • Writing for Public Relations

    PUR4100

Projects

Honors & Awards

  • Omnicom Emerging Star

    Omnicom Group/ Diversified Agency Services

    Selected as one of 50 Omnicom Group employees from more than 1,500+ agencies spread over 100+ countries and 70,000+ employees. Identified as top talent, attended an intensive 3-day training and pitched a $100MM marketing campaign to AT&T.

  • Phoenix Award - Media Relations-Business to Business

    PRSA Georgia

    HP Lat am Analyst events and Holiday Pitch Throwdown - Media Day and Vision

  • Phoenix Award - Events or Observances

    PRSA Georgia

    Porter Novelli and HP Latam - Events or Observances (Seven or Fewer Days)

  • Outstanding Toastmaster

    Toastmasters International

    Recognized for above-average performance in the toastmasters education and leadership program, volunteering to perform any and all organization assignments, and putting forth uncommon efforts to recognize, encourage and nurture fellow Toastmasters.

Languages

  • English

    Native or bilingual proficiency

  • Spanish

    Native or bilingual proficiency

  • French

    Limited working proficiency

  • Portuguese

    Elementary proficiency

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