About
After leading over $1B in revenue at B2B tech companies, I saw firsthand where high…
Services
Articles by Jenn
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Ten Business Transformation Do’s and Don’ts
Ten Business Transformation Do’s and Don’ts
Organizations are undergoing rapid business transformation, with the rate of change escalating by 183% since 2019…
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How to Evolve From Multichannel to Omnichannel Marketing
How to Evolve From Multichannel to Omnichannel Marketing
Consumers want everything, everywhere and in real time, including loyalty benefits – this is the experience that…
3 Comments -
Loyalty Marketing Infographic Series
Loyalty Marketing Infographic Series
If you're launching or revamping your loyalty program, check out Kobie's recent infographic series. It's chock-full of…
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How IoT Can Improve the Retail Customer Experience
How IoT Can Improve the Retail Customer Experience
In a fraction of a lifetime the Internet went from being painfully slow and untrusted to one of the most important…
2 Comments
Activity
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I’m beyond thrilled to officially share that I’ve joined Canva as CMO, B2B. I joined Canva because the world of work has fundamentally changed…
I’m beyond thrilled to officially share that I’ve joined Canva as CMO, B2B. I joined Canva because the world of work has fundamentally changed…
Liked by Jenn James
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If partnerships teams over-index their focus and narrative on trust, they miss the mark on how to actually hit their targets (and convince other…
If partnerships teams over-index their focus and narrative on trust, they miss the mark on how to actually hit their targets (and convince other…
Liked by Jenn James
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Silver linings? Over the past several years, Jason and I have traveled a ton for work. We’ve seen many of you on the road in fact. When possible…
Silver linings? Over the past several years, Jason and I have traveled a ton for work. We’ve seen many of you on the road in fact. When possible…
Liked by Jenn James
Experience
Education
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University of Florida - Warrington College Of Business
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Project: KWatt, Business Plan – Completion of investment grade business plan; specifically handling competitive analysis, market strategy, and development activities.
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Volunteer Experience
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TEDx Event Organizer, Co-Curator, Speaker Coach
TEDxUF
- 4 years
Science and Technology
Collaborate, mentor and manage a team of university students to create a TED-like experience for the University of Florida and larger Gainesville community.
• Co-curate speakers and advise students on all aspects of event planning, sponsorships, project management, operations, production, branding and promotions, audience curation, venue and space planning, volunteer management.
• Develop a compelling audience experience by discovering big ideas and coaching speakers to tell a rich…Collaborate, mentor and manage a team of university students to create a TED-like experience for the University of Florida and larger Gainesville community.
• Co-curate speakers and advise students on all aspects of event planning, sponsorships, project management, operations, production, branding and promotions, audience curation, venue and space planning, volunteer management.
• Develop a compelling audience experience by discovering big ideas and coaching speakers to tell a rich and inspirational story.
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Entrepreneurship Educator
Junior Achievement USA
- Present 16 years
JA Be Entrepreneurial® introduces students to the essential elements of a practical business plan and then challenges them to start an entrepreneurial venture while still in high school.
Students learned about advertising, competitive advantages, financing, marketing, and product development.
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Organizer/Executive Producer
TEDxOldsmar
- 7 months
Arts and Culture
Recruited and led 30 team members and community volunteers to offer a TED-like experience in the Tampa Bay area. TEDxOldsmarWomen, our first event, focused on the theme, "It's about Time" and took place at Nielsen in Oldsmar, FL. We hope to host future events that elevate our community while addressing unique challenges and opportunities for change in the Tampa Bay area.
Publications
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How Can You Create Great Omnichannel Loyalty Programs?
CMSWire
Quick tips and best practices for creating an omnichannel loyalty program
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5 Ways to Evolve Your Marketing to Omnichannel
Direct Marketing News
See publicationThere's never been a better or more necessary time for marketers to embrace omnichannel. Here's how.
Projects
Honors & Awards
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Content Marketing Institute 2020 - Finalist - Best Marketing Automation in Content Marketing
Content Marketing Institute
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Content Marketing Institute 2020 - Finalist - Content Marketing ROI/Measurement Program
Content Marketing Institute
Recommendations received
19 people have recommended Jenn
Join now to viewMore activity by Jenn
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In January 2023, I decided to go out on my own and see if The Modern People Leader could become more than just a hobby. That decision came right…
In January 2023, I decided to go out on my own and see if The Modern People Leader could become more than just a hobby. That decision came right…
Liked by Jenn James
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Great first day at #NRF2026. If you’re here, get in touch, and come find Esper in one of our partners’ booths!
Great first day at #NRF2026. If you’re here, get in touch, and come find Esper in one of our partners’ booths!
Liked by Jenn James
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Last week at CES 2026 in Las Vegas, Stravito took the stage at Insights Lighthouse to spotlight how AI is reshaping the way insights teams work—and…
Last week at CES 2026 in Las Vegas, Stravito took the stage at Insights Lighthouse to spotlight how AI is reshaping the way insights teams work—and…
Liked by Jenn James
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I've been working on a project for months... and finally announcing it officially today. Early this year, on two occasions, I heard two different…
I've been working on a project for months... and finally announcing it officially today. Early this year, on two occasions, I heard two different…
Liked by Jenn James
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I recently had a great time joining John Jantsch on the Duct Tape Marketing podcast to discus the way we think about an important mindset shift from…
I recently had a great time joining John Jantsch on the Duct Tape Marketing podcast to discus the way we think about an important mindset shift from…
Liked by Jenn James
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After over a decade in Customer Success, I’m incredibly excited to be expanding my scope into revenue leadership in my new role as GM of the Americas…
After over a decade in Customer Success, I’m incredibly excited to be expanding my scope into revenue leadership in my new role as GM of the Americas…
Liked by Jenn James
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