“Michael is such a knowledgeable expert on technology in health, fitness, and the health club industry in general. He truly is a person who has his hands in the dirty details of real world execution while having his head in the clouds seeing a vision of the future. Having been on several panels and having followed his career I highly recommend seeking his insights and counsel if you are fortunate enough to receive it. ”
Michael Rucker, Ph.D.
Summerfield, North Carolina, United States
7K followers
500+ connections
About
TL;DR: I'm "building in public" North Carolina's go-to AI automation agency as a silver…
Activity
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Most people plan for chaos. Almost no one plans for joy. We have a backup plan if a meeting is cancelled, a project pauses, or (for parents) a…
Most people plan for chaos. Almost no one plans for joy. We have a backup plan if a meeting is cancelled, a project pauses, or (for parents) a…
Liked by Michael Rucker, Ph.D.
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Most people plan for chaos. Almost no one plans for joy. We have a backup plan if a meeting is cancelled, a project pauses, or (for parents) a…
Most people plan for chaos. Almost no one plans for joy. We have a backup plan if a meeting is cancelled, a project pauses, or (for parents) a…
Shared by Michael Rucker, Ph.D.
Experience
Education
Licenses & Certifications
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A Life of Happiness and Fulfillment
Coursera Verified Certificates
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The Data Scientist’s Toolbox
Coursera Verified Certificates
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Volunteer Experience
Projects
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Club One Website Redesign
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The new Club One website supplied numerous enhancements compared to the previous iteration, including an improved group fitness schedule and easier access to location-specific details and information about each club. The new design enables users to personalize their experience by selecting a home club to filter down information. Global and club specific media feeds are accessible from every page, displaying Club One’s most recent updates on sites like Facebook, Pinterest, Twitter and YouTube.
Other creatorsSee project -
Better Homes and Gardens Real Estate Website
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The website was designed to establish Better Homes and Gardens Real Estate as the real estate industry’s leading lifestyle brand through an array of innovative online tools, great content and imagery, and enhanced functionality through a convergence of partnerships with other online companies in the real estate space.
Other creatorsSee project
Honors & Awards
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Awarded 2025 Top 10 LinkedIn Influencer in Digital Innovation & Technology
Letterdrop
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The Fun Habit Awarded 2023's Best Guide to Achieving Happiness and Joy
Goody Business Book Awards
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Digital Health 2016: Top 50 Influencer
Onalytica
Ranked 43rd most influential person in digital health in 2016.
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2012 Outstanding Achievement in Health/Nutrition
Interactive Media Awards
Awarded for work on the relaunch of ClubOne.com
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Outstanding Achievement in Web Development
Web Marketing Association
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2008 Ektron All-Star Award
Ektron
Nominees were evaluated by a panel of Ektron executives who focused on how business and technical goals were met utilizing Ektron solutions.
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Certificate of Recognition
California State Senate
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Congressional Commendation
U.S. House of Representatives
Organizations
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American Marketing Association
Certified Digital Marketing Professional (AMA & DMI)
- PresentEngaged with the AMA’s thought leadership at the intersection of behavioral science and strategic messaging, focusing on how effective communication can drive positive behavior change and enhance user experiences. From a research perspective, have also examined ethical considerations in the marketing of food (Rucker & Rucker, 2016).
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American Psychological Association
Member
- PresentMember of the American Psychological Association since 2012, the nation’s largest scientific and professional body for psychology. Contribute to setting research standards, advancing evidence-based practice, and fostering dialogue across diverse fields from clinical and counseling psychology to organizational and behavioral science.
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American College of Sports Medicine
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- PresentMember of the American College of Sports Medicine, the world’s largest sports medicine and exercise science organization. Engagement has included collaboration with ACSM-aligned initiatives such as Wellcoaches and Exercise is Medicine, supporting the integration of physical activity into preventive health and workplace wellness programs.
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International Positive Psychology Association
Charter member
- PresentCharter member of the International Positive Psychology Association. Participated in the association’s early initiatives to connect researchers, practitioners, and educators worldwide. My lifelong membership reflects a commitment to applying evidence-based strategies from well-being science, resilience research, and strengths-based development in professional practice.
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