Paul Roetzer

🔥 Steven Vito shared these sizzling insights during his session at OrangeSlices AI event this morning. A sharp reminder that in the world of federal marketing, it’s not just about showing up—it’s about showing up strategically. Top 5 Omissions organizations make: 1️⃣ Communicating without a strategy—no stakeholder alignment, no message discipline, no metrics 2️⃣ Weak thought leadership—trust grows when senior voices lead the charge 3️⃣ No stakeholder database—30% annual turnover means you’re flying blind without regular segmentation and maintenance 4️⃣ No social media strategy—if you don’t know who your audience is, your content isn’t working 5️⃣ Not addressing the marketing-sales-product communications gap And the two Mistakes to fix ASAP: 🚫 Not communicating —why do something great if you don’t tell anyone about it 🚫 Letting federal marketing report to corporate. Keep the SMEs aligned and dotted line to corporate marketing organization 👀 At Geiger Consulting Group, we see these issues too often. B2G success demands a marketing function that’s not just creative, but connected—across teams, channels, and the actual buying cycle. Strategy isn’t optional in federal—it’s a competitive advantage. #GovConMarketing #B2G #FederalMarketing #MarketingStrategy #SalesAlignment #InternalComms #ThoughtLeadership #GeigerConsultingGroup

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Let’s talk measurement..Too many brands are still chasing vanity metrics - likes, followers and surface-level stats. But that’s not where real growth lives. This is your reminder to move from superficial to strategic. Evaluate your content not by popularity, but by performance.

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📢 Amplify Your Media Coverage 📢 This week’s Association Insights explores how to maximize media coverage through social media: 🔗 Share links and tag reporters for added visibility. 🎯 Create diverse posts to highlight different story angles. 🤝 Encourage members to amplify the message. 📲 Use hashtags to join broader conversations. 📊 Track analytics to refine your approach. Social media ensures your media wins reach the widest audience possible. 💬 How do you amplify media coverage on social? Share your tips! #AssociationInsights #MediaCoverage #SocialMedia #OnWrdUpWrd

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Brands want to know how to show up in AI-driven search. One approach is to leverage PR, specifically earned media coverage. “Thought leadership content not only helps brands position themselves as experts in their space but also helps them be found in AI-based searches,” explains Michelle Garrett, consultant at Garrett Public Relations. “Securing earned media opportunities such as contributed articles in trade publications and podcast interviews adds to the client’s credibility while positioning them to appear in search,” she says. “This means that every appearance in a news article, story, podcast, or blog post has a real impact on discoverability.” My thanks to the Digital Agency Network for including my thoughts in this piece about how to choose a PR provider to help boost your visibility in AI-driven search. Link to the article is in the comments.

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