Ross McGraw

Ross McGraw

New York, New York, United States
4K followers 500+ connections

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About

A results-focused full-funnel marketing leader with +15 years of experience in leveraging…

Articles by Ross

  • 5 HABITS OF SUCCESSFUL MARKETING ORGANIZATIONS
    Feb 1, 2023

    5 HABITS OF SUCCESSFUL MARKETING ORGANIZATIONS

    This Marketing Week article got me thinking about the never ending Brand v Performance Marketing debate. As someone who…

    5 Comments

Activity

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Experience

  • CORE Graphic

    CORE

    Zurich, Switzerland

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    United States

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    New York, United States

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    New York City Metropolitan Area

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    Greater New York City Area

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    Greater New York City Area

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    Greater New York City Area

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    New York, New York, United States

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    Brooklyn, NY

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    New York

Education

  • New York University Graphic

    New York University

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    Activities and Societies: Academic All-Conference Track, Cross Country and Indoor Track athlete; Team Cross Country National Championship winner.

    Designed my own course of study, taking advantage of the Stern Business School curriculum and building in the marketing and industry specific courses offered in other schools.

Licenses & Certifications

Honors & Awards

  • ONE Screen Judge

    One Club

    Judging panelist for the ONE Screen Awards.

  • Grand Prix Winner

    Intel Marketing Innovation Awards

    SANTA CLARA, Calif., March 28, 2012 – Recognizing standout marketing campaigns within the Intel Inside® and Intel® Brand Advantage programs, Intel Corporation feted a handful of companies with the first Intel Marketing Innovation Awards.

  • Celebrity Campaign Viral Campaign

    5th Annual Shorty Industry

    VICE brought Intel together with illusionist David Blaine to create a one-of-a-kind performance piece controlled by the Ultrabook.
    Blaine chose New York, the city that never sleeps, as the stage for ELECTRIFIED, his first endurance challenge in more than four years, which took place on October 5th through the 8th on Pier 54. Blaine was awake for three days and three nights with no food in a massive interactive globe, surrounded by 1,000,000 volts of electricity emitted by seven Tesla…

    VICE brought Intel together with illusionist David Blaine to create a one-of-a-kind performance piece controlled by the Ultrabook.
    Blaine chose New York, the city that never sleeps, as the stage for ELECTRIFIED, his first endurance challenge in more than four years, which took place on October 5th through the 8th on Pier 54. Blaine was awake for three days and three nights with no food in a massive interactive globe, surrounded by 1,000,000 volts of electricity emitted by seven Tesla coils.
    Fans in New York and all over the world tuned in to our livestream, and manipulated the coils to create dazzling arrays through Ultrabook controllers on site, in select cities worldwide and online.

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