Brand Strategist

For over 20 years, the Facebook app has built technologies that connect us to the people, experiences and content that enrich our lives in big and small ways. Facebook is seeking an experienced Brand Strategist who can help reimagine how we bring this brand promise to life for new consumer audiences, and partner with internal teams to ensure the promise is central to everything we build and do. You will have experience rallying individual contributors, cross-functional teams and stakeholders at all levels around your vision. You will also have experience developing resonant, insights-driven brand strategies. You will have experience pivoting, when needed, to go after new opportunities, and be known for asking and answering difficult questions, forming quick and sound perspectives, advising stakeholders and engaging as a true partner to multi-disciplinary teams. Finally, you are excited about Meta’s future, the potential of AI, and about leading a team to accelerate the arrival of that future.

Brand Strategist Responsibilities:

• Contribute to Facebook’s long-term strategic direction and drive stakeholder alignment
• Contribute to shaping Facebook Marketing’s annual marketing roadmap and strategy
• Enroll and manage stakeholders across the business to drive alignment, unblock obstacles, and identify opportunities for brand marketing to expand its impact
• Partner closely with Product Market to shape new product value propositions, new product GTMs and ensure that product strategies and roadmaps are aligned with our long-term brand strategy
• Own recommendations on brand architecture, naming and positioning for new or existing products, services and programs
• Author strategic briefs, thought pieces and other artifacts
• Develop and refine tools (e.g., frameworks, decision trees, guidelines, etc.) to equip cross-functional teams to build in-line with our brand strategy
• Partner with external agencies and an extensive internal cross-functional team spanning marketing, product, design and creative to develop cohesive go-to-market strategies
• Collaborate with our internal insights team and external partners to design and analyze research and measurement
• Bring your brand and visual identity lens to work, ensuring we’re applying existing systems and identifying opportunities to develop new systems
• Own the brand strategy annual budget
  
  

Minimum Qualifications:

• 8-10 years of experience in a strategist role at a brand-side company, agency or consultancy, including experience setting the strategy for and shaping large scale brand-building campaigns
• Experience partnering with product or product marketing teams and using brand strategy to inform product experiences and go-to-market executions
• Experience building, implementing and optimizing brand foundations, including brand architecture, naming systems, messaging frameworks, portfolio positionings and identity systems
• Experience collaborating within global, matrixed, ever-changing organizations
• Experience partnering with creative and/or design teams
• Experience leveraging data, research and insights to inform strategies and recommendations
• Experience motivating and influencing teams and individuals at all levels of an organization, both directly and cross-functionally
• Experience presenting information, recommendations and influencing at the executive level of organizations
• Understanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans
• Demonstrated experience leading media and creative agencies
• BA/BS degree
  
  

Preferred Qualifications:

• Experience in tech, including consumer AI
• Experience working and thriving in an ambiguous, agile environment
• Global marketing experience
• Energizing and directing teams in order to solve complex, ambiguous problems
  
  

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

$152,000/year to $213,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.