Director of Marketing

About Us

Sela is a global cloud engineering and services partner dedicated to guiding organizations through every stage of their cloud journey. With deep partnerships across leading cloud platforms—including AWS, Google Cloud, Azure, and Alibaba—and decades of experience building resilient, scalable cloud infrastructure, we help our clients Cloud Better.

Our team has over three decades of experience delivering excellence and thought leadership to clients. We take pride in our strong engineering culture, our drive for excellence, and our supportive team.

What We Are Looking For

We are seeking a Director of Marketing (US) to lead and scale our U.S. marketing function. This role owns the end-to-end marketing strategy and execution for the U.S. market, with a strong focus on partner-driven growth, sales enablement, and pipeline generation.

The Director of Marketing will work closely with sales leadership, cloud partners, and global marketing counterparts to define go-to-market strategy, support a growing sales team, and drive demand through events, campaigns, and partner programs. This role blends strategic leadership with hands-on execution and is ideal for a senior marketer who thrives in a fast-growing, services-led environment.

Key Responsibilities

Marketing Strategy & Leadership

• Own U.S. marketing strategy aligned to company growth goals and partner priorities
• Define and evolve ICPs, solution positioning, and go-to-market motions
• Partner with sales leadership to align marketing efforts to pipeline and revenue goals
• Collaborate with global marketing leadership to ensure consistency across regions

Partner Marketing (AWS, Google Cloud, Others)

• Manage marketing relationships with cloud partners, primarily AWS and Google Cloud
• Plan and execute partner-led and partner-supported marketing initiatives
• Leverage partner portals, programs, and co-marketing opportunities
• Coordinate closely with internal stakeholders to track partner updates, programs, and changes

Demand Generation & Events

• Own event-led demand generation strategy (networking events, partner events, industry events)
• Plan and execute in-person and virtual events aligned to ICPs and sales priorities
• Oversee event promotion, registration, follow-up, and lead handoff to sales
• Evaluate event performance and optimize strategy over time

Sales Enablement

• Develop and maintain sales enablement assets including decks, solution overviews, and whitepapers
• Ensure sales teams are equipped with up-to-date messaging, materials, and data
• Support onboarding and enablement for new sales hires
• Align messaging across marketing, sales, and partner teams

Marketing Operations, Tools & Reporting

• Own the U.S. marketing tech stack, including CRM, marketing automation, landing pages, and analytics
• Partner with operations to manage Salesforce funnel reporting and pipeline visibility
• Oversee lead management, nurturing, and MQL handoff processes
• Identify opportunities to improve processes, integrations, and reporting

Website & Content

• Partner on website evolution and positioning updates as part of broader brand and UX initiatives
• Oversee creation of marketing content aligned to solutions, industries, and thought leadership
• Identify opportunities to strengthen technical content in collaboration with engineering and sales

What We’re Looking For

Required Qualifications

• 8+ years of B2B marketing experience, ideally in cloud, SaaS, or professional services
• Proven experience supporting sales teams and driving pipeline in a services-led organization
• Strong experience with partner marketing, especially AWS and/or Google Cloud ecosystems
• Experience owning events as a core demand generation channel
• Strong understanding of CRM and marketing automation tools (Salesforce experience required)
• Ability to operate strategically while remaining hands-on

Preferred / Nice to Have

• Experience marketing cloud, infrastructure, or AI/ML services
• Familiarity with partner portals and co-selling/co-marketing motions
• Experience working in a distributed or global organization
• Comfort building processes where they don’t yet exist

Benefits

• Remote-first workplace
• We offer top medical, dental, and vision insurance for you and your dependents (with options for 100% covered)
• FSA and HSA plans available
• Retirement matching (up to 3%)
• Home office stipend
• Periodic team get-togethers
• Modern tools to get your job done (MacBook Pro)
• Collegial workplace focused on individual growth

This is a full-time role with competitive compensation, benefits, and performance incentives. Compensation will be commensurate with experience. Due to regulatory requirements, candidates must be located in the US and authorized to work in the US.