Public Relations Manager

MANAGER, PUBLIC RELATIONS

WHAT A DIFFERENCE

At Primrose, our mission - to forge a path that leads to a brighter future for all children - is why we do what we do each day. Primrose provides a life-changing early learning experience for children and their families. We believe who children become is as important as what they know.

We believe who YOU are is as important as what you know. We make every effort to ensure everyone feels they belong in our Primrose community. Our commitment to Belongingness means we seek similarities and respect differences in our unique backgrounds, life experiences and perspectives.

WHAT YOU WILL DO

As the Manager, Public Relations, you are responsible for overseeing the creation and execution of successful PR and earned media strategies at Primrose designed to reach current and prospective families. You will collaborate with the Director, External Communications, and agency partners to elevate brand visibility and reputation. You will create PR programs to help increase brand awareness and drive enrollment, including School Excellence PR strategies, new school PR support, influencer programs and awards, and deliver measurable results through clear reporting. You will offer creative, earned-centric ideas that challenge the status quo balancing strategic PR skills with tactical execution. This is a full-time, hybrid role.

• Develop and lead earned media strategies aligned with company objectives, including local PR programs and influencer campaigns, overseeing implementation and reporting
• Manage PR amplification plans to ensure the right messages are elevated to appropriate audiences across earned, owned and internal channels
• Develop and update internal PR resources and training materials
• Oversee company awards strategy and execution to position Primrose as an industry-leading brand
• Conduct research on media trends, coverage, awards, and more
• Manage coverage tracking, measurement, and reporting with support from PR agency and third-party programs
• Lend subject matter expertise to other business segments
• Assist Director, External Communications in writing press releases, creating media materials and developing thought leadership content
• Monitor and analyze effectiveness of PR campaigns and communicate insight to management

WHO WE ARE LOOKING FOR

• Bachelor’s degree in marketing, communications, public relations, or journalism
• 5+ years’ experience executing large scale media relations strategies and programs
• PR agency experience, a plus
• Experience writing press releases, award nominations, and in managing measurement and reporting
• Experience with a franchise-brand, a plusWitten and verbal communication skills

WHAT YOU WILL GET

• Commission or bonuses based on personal and company performance
• 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School
• Full-time team members are eligible for health, dental and vision insurance
• 401k with company matching up to 3.5% and company provided life insurance
• Employee Assistance Program