Venue Marketing Manager

About Peachtree Entertainment

Based in Nashville, TN, Peachtree Entertainment is a prominent national concert promoter focused on the development and execution of large-scale touring projects, indoor rodeo concepts, and outdoor festivals. With artists and properties such as Alan Jackson, Rock the Country, Gavin Adcock, Rock the South, Bulls Bands and Barrels, and many more, Peachtree stands poised to maintain its significant impact on the landscape of country music at a global level.

The Role 

We are seeking a dynamic, creative, and results-driven Venue Marketing Manager to oversee marketing efforts for a portfolio of live entertainment venues across the country. This role is responsible for developing and executing innovative marketing strategies that drive ticket sales, increase brand awareness, and build strong connections within each venue’s local community. The ideal candidate has a passion for live music and entertainment, a strong grasp of digital and grassroots marketing, and the ability to adapt strategies to fit diverse markets.

RESPONSIBILITIES:

Marketing Strategy & Execution

• Develop and execute comprehensive marketing plans for multiple venues, tailored to each market.
• Drive awareness and attendance for concerts, shows, and special events.
• Collaborate with talent buyers, promoters, and venue teams to align strategies with event goals.

Digital & Social Media

• Manage social media channels for each venue, creating engaging content that resonates with local audiences.
• Oversee paid digital advertising campaigns (Meta, Google, TikTok, etc.) and optimize for performance.
• Track social engagement and provide reporting/insights to improve growth and reach.

Grassroots & Community Engagement

• Build partnerships with local businesses, colleges, media, and community organizations to expand outreach.
• Execute creative street team, flyering, and word-of-mouth campaigns to drive local buzz.
• Represent the venues in community initiatives and cross-promotions.

Brand Management

• Ensure consistent branding and messaging across all venues and platforms.
• Oversee creative assets (graphics, video, photography) for campaigns.

Analytics & Reporting

• Monitor sales data, campaign performance, and audience trends.
• Provide actionable insights and recommendations to maximize ROI.

WHAT YOU BRING

Required:

• 3–5+ years of marketing experience, preferably in live entertainment, sports, or venue marketing.
• Strong knowledge of digital advertising, social media management, and grassroots marketing.
• Excellent communication, organizational, and project management skills.
• Ability to balance multiple projects and markets simultaneously.
• Creative thinker who thrives in a fast-paced, deadline-driven environment.
• Willingness to travel to venues as needed.

You might be a fit if you:

• Have familiarity with CRM and email marketing platforms.
• Are skilled in social media strategies that drive awareness 
• Have experience building, managing, and updating websites (WordPress, Squarespace, or similar CMS).
• Graphic design and/or video editing skills are a plus.

BENEFITS:

• Competitive Base Salary and Commission Payout Structure 
• 100% company paid family Health, Dental, Vision and Life Insurance.
• Additional voluntary benefit options include: life insurance (employee and dependents), short-term disability, and long-term disability.
• Generous paid time off including paid holidays, sick time and personal days.
• Opportunity to participate in 401(k) programs with company match.
• Company to pay for or reimburse for all travel and other related expenses for approved company business. 
• Company to pay for equipment needed in order to conduct daily business on behalf of the organization.
• Opportunities to grow and develop in a fun, dynamic environment.

HIRING PRACTICES:

This job description is intended to outline the general nature and level of work performed by employees in this role. It is not an exhaustive list of all duties, responsibilities, and qualifications required. Peachtree Entertainment aims to recruit the most qualified candidates efficiently, utilizing various recruitment methods, including internal promotions, employee referrals, external advertising, employment agencies, internet recruiting, job fairs, college recruiting, and search firm.