From the course: Defining Your Unique Selling Proposition with Market Research
What is a USP?
From the course: Defining Your Unique Selling Proposition with Market Research
What is a USP?
This is an audio course. Thank you for listening. Most companies struggle to stand out in crowded markets because they haven't clearly defined their Unique Selling Proposition, USP for short. In this course, you'll learn how market research can help you craft a USP that resonates with your audience and differentiates your brand, ultimately driving more engagement and growth. Think of your USP as the heartbeat of your brand. It's the statement that tells your customers, "Here's why we're different, and here's why we're the best choice." But how do you get there? That's what we're covering in this course. Hi, I'm Sarah Weise. I've spent nearly 20 years in market research. I'm a best-selling author and the CEO of Bixa, an award-winning market research firm based in the Northern Virginia area. I've helped hundreds of companies define their unique value in the marketplace, and I'm excited to share that real-world knowledge with you. Whether you're launching a new brand or refining an existing one, this course will give you the step-by-step you need to define a strong data-driven USP that sets your brand apart.
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