I found this course highly helpful... I knew a lot of content but it's always good to hear and get other perspectives on service deliveries... at first glance, I thought instructor was some TikTok influencer lol, but she has great understanding of business marketing... marketing is tough business, competitive... you need to stay up on your game and ability to make plan work... it's not as easy as throwing some AI written plan together and hoping it works out... you're dealing with people, specific targets and you must know what gets them to respond to CTAs... it takes work, patience, money... this course help answer questions... I recommend it.
How to Write a Marketing Plan
With Goldie Chan
Liked by 2,139 users
Duration: 1h
Skill level: Beginner
Released: 8/3/2022
Course details
Every successful marketing campaign starts with a roadmap, an idea, and a plan for execution. In this course, digital marketing expert and instructor Goldie Chan teaches you—whether you’re a marketing professional or small business owner—how to write an effective, goal-driven marketing plan, from an initial idea all the way through its successful implementation.
Learn to assemble a cross-functional team, conduct a market analysis, position your brand and set your own goals, and break down the essential components of your plan into clear, focused sections. Get tips from Goldie on best practices for tactical implementation, with action-based strategies drawn from real-world studies and examples. Along the way, find out how to measure key performance indicators (KPIs), track your progress, and leverage social media scheduling tools such as Agorapulse and HubSpot to batch content, outsource content creation, and refine your plan as you go.
Learn to assemble a cross-functional team, conduct a market analysis, position your brand and set your own goals, and break down the essential components of your plan into clear, focused sections. Get tips from Goldie on best practices for tactical implementation, with action-based strategies drawn from real-world studies and examples. Along the way, find out how to measure key performance indicators (KPIs), track your progress, and leverage social media scheduling tools such as Agorapulse and HubSpot to batch content, outsource content creation, and refine your plan as you go.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
-
Showcase on your LinkedIn profile under “Licenses and Certificate” section
-
Download or print out as PDF to share with others
-
Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
-
Glen Williams
Glen Williams
Marketcom 123 Online Marketing Agency - Marketing Strategy | Web | SEO | Social Media | Branding | Consulting - Contact Me and Let's…
-
Buddhika Ranasinghe
Buddhika Ranasinghe
Experience Account Manager | Expertise in B2B sales, Clients Acquisition and Account expansion | Professional Marketer MBA in Marketing University of…
-
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 4 quizzes
- Learn on the go Access on tablet and phone
Similar courses
Download courses
Use your iOS or Android LinkedIn Learning app, and watch courses on your mobile device without an internet connection.