Logo Development: Identity Delivery
With Bill Gardner
Liked by 80 users
Duration: 1h 17m
Skill level: Intermediate
Released: 2/6/2024
Course details
In part three of the three-part Logo Development series Bill Gardner takes you through the final stage of identity design, where visual brands can be made or lost: delivery. Logos aren’t designed in a vacuum, and in this course, learn how to consider other elements such as context, fonts, colors, materials, textures, pattern, illustrations, photography style, visual vocabulary, and more. Bill explains why you must consider all applications and situations in which that logo will exist–the visual brand–in order to successfully deliver a design. Brand cues provide context for the consumer to educate, inform, build allegiance, and even sway decisions. Learn how to break down these elements with examples crafted by identity design leaders, and how they create the richest, most creative, and valued brand systems.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
-
Showcase on your LinkedIn profile under “Licenses and Certificate” section
-
Download or print out as PDF to share with others
-
Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
-
Ven Layno
Ven Layno
Empower Your Ideas into a Brand & Visual Design Solutions. It’s Simple, and it Works.
-
Kevin Sande
Kevin Sande
I help founders build brands people trust — through strategy, storytelling & design.
-
Contents
What’s included
- Learn on the go Access on tablet and phone
Download courses
Use your iOS or Android LinkedIn Learning app, and watch courses on your mobile device without an internet connection.