From the course: Market Research: Optimizing Price and Willingness to Pay
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From the course: Market Research: Optimizing Price and Willingness to Pay
Next steps
Congratulations on being the newest master of pricing. Haha! You now know that there are powerful tools out there like conjoint analysis, Van Westendorp, and Gabor-Granger that can help you uncover what your customers need and what they're willing to pay for it. I hope you enjoyed this course. If you want to learn more about the individual techniques I touched on today, I have full courses on Van Westendorp and conjoint analysis in the LinkedIn Learning Library. I also have courses on quantitative research and qualitative research that could be helpful as well. Also, every week, I send out a newsletter with marketing and market research tips, tricks, and stories. If that interests you, go to my website and sign yourself up. You can find it at bixaresearch.com/newsletter. That's B-I-X-A research.com/newsletter. Thanks for joining me today. See you in the next course.
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