From the course: Marketing Communications
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Set goals: Leverage SMART objectives prelaunch
From the course: Marketing Communications
Set goals: Leverage SMART objectives prelaunch
- In marketing meetings, I often hear myself say, "Yes, but what are you trying to achieve and why?" Then I say, "Can you be more specific?" Setting goals in your marketing program is a top priority. If you don't know what you want to achieve, and if you can't be specific, realistic, and measure it the rule is then don't bother planning any further, or rolling out with your program. The pushback I would hear is, "But we have so many goals in marketing. "We need to help the company increase sales, "grow market share, launch new products, "target new audiences, build awareness." True, there's no shortage of goals in marketing, but you can't conquer everything all at once. You have to step back and figure out what's the most crucial to your business. This is where the marketing efforts are prioritized based on the company's business goals. At the same time, there's a really easy test for you to determine what can be realistically achieved by you and your team. Because you're setting…
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