From the course: Next-Level Storytelling in Sales
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The three-act structure for sales
From the course: Next-Level Storytelling in Sales
The three-act structure for sales
The three-act structure is a storytelling framework that simplifies your sales pitch by breaking it down into three stages: the setup, conflict, and resolution. This structure gives your story a natural flow, guiding the prospect from the initial problem to a satisfying solution. In Act 1, the setup, focus on the customer's challenge. Describe the problem in a way that's clear and relevant to their situation. In Act 2, introduce the conflict. Here you show the stakes and explain why not addressing this issue could be costly. Finally, in Act 3, bring in the resolution. This is where your product or service comes into play. Show them how it solves the issue and what the positive outcomes are. Each act has a purpose. The setup connects with the prospect, the conflict builds tension, and the resolution brings relief. By structuring your pitch in this way, you guide your customer through an emotional journey that feels authentic and engaging. Instead of overwhelming them with details…
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