From the course: Strategic Thinking for Growth Marketers
Join today to access over 25,000 courses taught by industry experts.
Evaluate growth impact
From the course: Strategic Thinking for Growth Marketers
Evaluate growth impact
Whether you're seeing skyrocketing results or facing some bumps in the road, you'll have the tools to understand what's working, what needs tweaking, and how to keep your momentum going strong. You have to establish a framework for evaluating your impact. In this lesson, you'll be able to evaluate your growth marketing efforts and identify and adjust your strategies for continued optimization and improvement. Each tool that you might use to find your growth impact will be different. Here are some foundation elements for you to think about, no matter what tool or channel you're working with. First, start with documenting a hypothesis. Your hypothesis should function as a blueprint for the business outcome you're trying to drive from your growth marketing program. You should include the KPIs, or key performance indicators, you will use to assess performance and your goals. While you will have KPIs across the entirety of your growth marketing program, I also encourage you to go through…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.