From the course: The Media-Savvy Professional: Crafting and Delivering a Memorable Message
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Finishing strong in your media interview
From the course: The Media-Savvy Professional: Crafting and Delivering a Memorable Message
Finishing strong in your media interview
- Legendary film director Francis Ford Coppola once said that great storytelling requires you to identify the three most powerful elements to your story. He says, take the strongest element and finish with it. Take the second strongest and begin with it and find some logical place in the middle for the third. I've discovered this strategy works really well for media interviews every bit as well as it does for movies. Not enough people appreciate the value of having a strong, crisp start and ending with a bang. In fact, studies show that your interviewer is more likely to remember the first thing you said and the last thing you said more than anything else, planning how to start and how to finish, maybe the easiest part of your preparation. That's because reporters have predictable bookends to their interviews. They tend to start by asking how things are going right now or what's new, and they usually end by asking, what's next for you or your company? The present and the future…
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