From the course: YouTube Success: Build an Authentic Channel That's Worth the Follow
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Make meaningful messages - YouTube Tutorial
From the course: YouTube Success: Build an Authentic Channel That's Worth the Follow
Make meaningful messages
(upbeat music) - I'll be bold in saying that I think a lot of us live in a culture of more, more, more, especially online. It seems that everyone's just trying to showcase a life of brilliance and how great they are, and "Look at me, look at me." But there's so few people that will take the time to craft a message that will change someone in some way, change their beliefs, make them feel better, make them feel something. And I think the stronger the emotional reaction to something that you create, whether a video, photo, blog, anything online, the more likely that people will engage with that, whether that is through likes or comments or supporting you, becoming attached to you in some way. Or it could also be just spreading your message, sharing it. That is a huge thing which is obviously going to help you skyrocket your platform, because the more people share it, the more people will see your work. Now, the masters of this, Yes Theory, they create a great combination of meaningful…
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