Early on when I was leading at a non-profit, I didn't see the value in investing in a brand. I thought people would know about us if we had a reputation for excellent work. And some people did find us, and we survived just fine. But over time, I realized our reputation was disconnected from the day to day (in both good and bad ways). And we had no organizational ability to correct the narrative. Well, I've learned my lesson. Later this month we are changing our name at RCG to a brand we've worked really hard on and I am really proud of. It is a name and a logo, but it also stands for a lot more than just shapes, colors and letters. I'm going to post a few different things about our journey, as it was super interesting and I'm excited to share (and maybe some people will take away a few key lessons).
Love this. Can’t wait.
Very exciting--can't wait to see!
Can’t wait! Brand is big, especially in the nonprofit space. I’ve worked for 3 brands I’ve been so proud of, I bought my own swag to represent the brand. Still most proud of one brand we developed in the nonprofit sector — you could see us coming 💪
100% agree. Look forward to seeing the rebrand
Love this Stephen - can’t wait!