Today’s launch is one of my personal favorites—not just because the pieces are beautifully designed and well made, but also because of what they’re made from and the story behind it. We’re the first and only brand creating fine jewelry from Salmon Gold - gold sourced through our partnership with Regeneration, where we’re proud founding members. Instead of traditional mining, Regeneration goes back to abandoned and orphaned mine sites. Through innovative re-mining techniques, they extract remaining minerals while actively cleaning and restoring the land. It’s mining that heals. In places like Sulphur Creek and Moore Creek in Yukon, Canada, and Uhler Creek and Falls Creek in Alaska, this work has already restored over 1,650 meters of stream and 33.5 acres of habitat. The most powerful part? Wildlife is returning—salmon, grayling, and other species are back in waters they abandoned decades ago. This isn’t just responsible sourcing. It’s regenerative sourcing. It proves that innovation in materials is not only possible—it’s transformative. For a company as young as Mejuri, I’m incredibly proud that we get to stand at the forefront of this movement, partnering with pioneers who are redefining what the future of fine jewelry can look like—for our industry, our planet, and generations to come.
This is such an extraordinary milestone — not only for the jewelry sector, but for how we define mining itself. ✨ The idea that gold can be both recovered and regenerative—that extraction can actively restore ecosystems and bring wildlife back—is a powerful reframing of what “responsible sourcing” truly means. It turns sustainability from mitigation into renewal. As someone deeply involved in creating traceable, ethical supply chains at the source, I find this incredibly inspiring. It proves that progress in materials doesn’t begin in design studios or showrooms—it begins at origin. Congratulations to the teams for showing the world what mining with purpose can look like. This is the kind of innovation that bridges Mine to Main Street!
Love this, Noura Sakkijha. The vision behind regenerative sourcing is powerful. What’s been the biggest learning for you through this journey?
This is such a powerful example of regeneration as design, not just responsibility. Turning extraction into restoration feels like the future of material thinking. Beautifully done.
Wow. What a statement and a forward-thinking approach to sourcing materials. All around, this is the kind of modern consumerism we’re moving towards. Consumption of products/product development, which is either ethical, sustainable, responsibly sourced, or regenerative in some sort of way. If they can contribute and give back to a particular community on top of this, you’ve really hit a home run. Congratulations on this milestone achievement. 👏🏻👏🏻👏🏻
If there's one thing I have learned, as an investor, as a person curious about where the world is going... Is that you have to listen to the people that are going where no one has gone before. Thank you Noura. It's been a privilege to see you and your team boldly go!
Remarkable work, Noura. Mejuri’s regenerative sourcing is true progress, restoring streams, welcoming wildlife, and proving innovation can heal. For such a young brand to lead this movement is quite powerful. Your team’s commitment is shaping the future of jewelry. Bravo!
This is great!
Mining that heals. Innovation that restores. Beautifully done.
This is such an incredible step toward sustainability. Curious customer here: has Mejuri thought about letting customers trade in old jewelry for store credits? It seems like a natural extension of your regenerative mission!